Goss chose the last day of the DRUPA print trade show to announce one of its biggest show orders… for two 16-page presses for a Chinese customer.
Hong Bo Hao Tian Technology Company is buying two Goss M-600 heatset webs for a new printing facility currently under construction in Beijing.
Part of an strategic plan to maintain present rates of growth the 61,000iph presses will extend the company’s capabilities in high-quality consumer magazine and brochure production, according to managing director Zhang Lin Gui: “We’re investing in advanced equipment with reliable automation to achieve higher production efficiency and ensure first-class customer services.”
They have been specified with latest-generation automation including enhanced Omnicon controls with presetting and makeready software. The makeready function uses presets and software algorithms to get from one job to the next faster, with minimal waste copies and minimal operator effort.
Specialising in the production of high-quality magazines and publications for large commercial publishing houses, book publishers and the government, Hong Bo is subject to market dynamics that are in evidence worldwide, according to Zhang Lin Gui. “As the market is evolving and reading habits change, the print runs for some publications are getting shorter, but the number of specialized magazines and titles is increasing.
“At the same time, we are experiencing demand for higher quality printing, shorter lead times and better overall service.”
The Hong Bo subsidiary in Beijing has about 500 employees and operates three commercial webs, ten sheetfed presses, three perfect binders, and three stitchers with annual turnover of RMB 300 million (approximately US$48 million).
Tim Mercy, vice president of Goss commercial web press sales in Asia, says Hong Bo’s growth in the past two years is testament to its commitment to customers. “By offering the very best service and highest-quality products, they have been able to attract some of the biggest names in the magazine and book publishing industry.”