Gulf gets Liquid with department integration

Dubai’s ‘Khaleej Times’ is installing a 217-user editorial and advertising system based on integrated DTI Liquid Media technology. With a multi–national readership of 450,000, the paper claims the highest English language circulation in the Gulf. Owned by Galadari Printing and Publishing, it reaches out to all parts of the UAE as well as Bahrain, Oman, Kuwait, Qatar and Saudi Arabia. It is also sold on newsstands in the UK, India and Pakistan. “We were looking for technology that would seamlessly integrate editorial and advertising, and DTI has precisely what we had in mind,” says editor Rahul Sharma. “This is a winning move; the integration of the two departments will bring about a smoother functioning of Khaleej Times and its bundled, niche and allied titles. The technology will also ensure greater efficiency and improved productivity all round.” DTI Asia Pacific director David Page was delighted to have won the significant order: “It reinforces our reputation as a leading global supplier of future-proof crossmedia publishing solutions.” The Khaleej Times installation will include the entire suite of DTI Liquid Media content management solutions, and provide state-of-the-art tools for all advertising and editorial staff.gx