APN sells NZ mags to boost focus on digital

Nov 04, 2013 at 03:12 am by Staff


Bauer Media is to buy APN’s wholly-owned magazine brands, some of which complement those it bought from ACP last year.

An agreement with APN News & Media includes New Zealand Woman's Weekly, The Listener, Simply You, Simply You Living and Creme.

Magazines published under licence from Australia’s Pacific Magazines – including New Idea, That's Life and Girlfriend – are not affected.

The sale to Bauer is subject to clearance from the Commerce Commission.

The company says the sale reflected its strategy to focus on more digital opportunities.

"Continuing to drive our newspaper businesses and the development of new, transactional verticals in food, travel and fashion is our priority.

"This includes further digital integration of our highly successful New Zealand Herald inserted magazines with Herald Online, which together will continue to provide high quality content to readers across New Zealand."

The smaller magazines portfolio could be more easily networked with APN's newspaper and online products. Most New Zealand Magazines employees will have the opportunity to transfer to Bauer and APN says “where possible” it will look to redeploy those who may not be required.

• APN has also announced the appointment of Peter Cullinane – a past chairman of Saatchi & Saatchi Australasia – as a non-executive director.

Sections: Newsmedia industry