A bright new website called The Hindu Hub creates a one-stop access point for media users of the English-language Indian daily.
Hindu Group vice president Suresh Srinivasan says the site provides a source for advertising agencies, advertisers and media planners to gain information and insights about the industry.
It will carry reports on consumption patterns in South India, the Indian Readership Survey “and so on”.
“The key is to make this the de facto access point for stakeholders,” says Srinivasan. “The opportunities to engage and provide greater value are endless.
“Based upon users’ feedbacks, we will include relevant data or topics, besides periodic updates. The site will be periodically refreshed and updated.”
Beyond its aim of making The Hindu “preferred media partners” for stakeholders in key markets that we serve, the website helps field sales staff to access presentations/data.
“This will also help initiate conversations and meaningfully engage with the stakeholders of the media industry and also to share our products, services, innovative solutions, events, and so on, to both existing and potential customers for them to get a direct feel of the power of solutions that we provide.”
Promotional activities for the new website include direct mailers to a large database of advertisers and agencies, advertising in The Hindu Group publications as well as in trade magazines and portals.