Mobile advertising, start-up ties and big data are among the hot topics on the agenda at Digital Media Asia next month.
Media experts and innovative companies from Asia and around the world will share experiences at the event from November 12-14 in Kuala Lumpur, Malaysia.
Among speakers, Andrew Holden, the editor in chief of The Age in Melbourne, Australia, talks about the paywall it launched on July 1 – the decision-making process and the outcome so far.
Christina Lo Man Ki (pictured) deputy editor in chief of Hong Kong’s Apple Daily, talks about the publisher’s aggressive development of its online inventory, which is contributing to almost half its ad revenues coming from digital.
Also at DMA is Graham Hinchly, engineering manager at FT Labs and a member of the team which designed the FT app. The FT offers one of the best examples of a successful transition from print to online, and is a well known pioneer of web-based HTML5 sites.
Hinchly will explain the technology and business implications of this choice and their plans for the future.
Other speakers include:
• Audra Martin, vice president advertising, The Economist Digital, UK;
• Naoki Onodera, head of digital publications office, Mainichi Shimbun, Japan;
• Anjali Kapoor, director, digital news strategy, The Globe & Mail, Canada;
• Alan Soon, head of audience and managing editor SEA, Yahoo!, Singapore;
• Mal Dale, managing director, The ReadershipWorks, Australia;
• Eamonn Byrne, business director, The Byrne Partnership, UK;
• Joachim Schmaltz, vice president Asia, Reuters Media, Hong Kong;
• Dan Sloan, editor in chief, Nissan Global Media Centre, Japan;
• Cheryl Goh, regional marketing head, MyTeksi, Malaysia;
• Byron Perry, managing director, Coconuts Media, Thailand;
• Stig Nordqvist, executive director, Digital & Publishing, WAN-Ifra;
• Grig Davidovitz, chief executive, RGB Media, Romania;
• Maria Ronson, vice president of sales for Asia, Associated Press, Hong Kong; and
• Kiruba Shankar, chief executive, BusinessBlogging, India.
Davidovitz leads a workshop on Inverted Journalism – turning article pages into homepages.
“As more users access content sites directly via article pages, coming from social media or search engines, these pages have to change,” he says. “First, they should maximise the traffic potential from search engines and social media. Second, they should work as ‘mini-homepages’, leveraging the first encounter with the user.”
The workshop covers journalistic SEO – information architecture, headlines, best practices – the SMO process of creating a ‘two way bridge’ between content websites and social media, and using content as a marketing agent.
More details on the event website