Krux rides the Big Data wave

Feb 03, 2015 at 02:38 pm by Staff


Data management platform Krux says it scored more than 250 per cent global revenue growth in 2014 compared to the previous year.

Growth in publisher segment with brands included A&E Networks, Bazaarvoice, Demand Media, Gawker, Roku, Viacom, and Vice Expansion.

It also completed an investment round raising $35 million in Series B funding led by Sapphire Ventures (formerly SAP Ventures), with additional funding from new investors including Time Warner Investments, Visionnaire Ventures and Temasek.

New products addressed identity management - to synthesise people data at scale to delivers precise personalisation across touch points - and frequency management, and a new client partner team was launched.

Honoured in AlwaysOn OnMedia Top 100 and CIO Review's Top 100 most promising Big Data companies.

Broad international expansion of offices in Singapore, Sydney and Tokyo has been accompanied by a 218 per cent increase in staffing worldwide. Krux now reaches two billion devices and browsers a month, processing 1.5 billion CRM records.

Chief executive and cofounder Tom Chavez says in a DMP market crowded with independent providers and larger 'do-everything' software companies, Krux has focused on building and delivering what he says is a real solution.

Headquartered in San Francisco with offices across four continents, Krux's clients include Warner Brothers, Turner, Axel Springer, News Corp, CCI/Dentsu, the Washington Post and NBC.

Sections: Digital business