A new Lineup advertising system at Ireland's Independent News & Media will support 200 users.
The move follows a successful pilot of the web based advertising sales and management solution.
INM manages assets of 187.6 million Euros and is a leader in Irish and Northern Irish newspaper markets as well as being the country's largest newspaper contract printer and wholesale newspaper distributor.
The system will book adverts across print, digital and inserts, managing finance and providing reporting and analytics.