Styria Media, prominent in Austria, Croatia and Slovenia, has gone live on Newscycle's advertising and CMS in Zagreb, Croatia.
Group properties Večernji List, 24sata and Poslovni dnevnik are managing digital, mobile and print advertising and editorial operations with the integrated software, which includes flexible advertising module options. These allow deeper insight into sales performance and goal-measurement tracking, with sales representatives able to view customer account information and prepare ad sales in the field.
Styria IT Group managing director Mirjana Bacalja says providing ad management teams with insights into sales performance, and effective management of the large volume of content "will surely greatly reflect on improved revenue generation".