PANPA ad and marketing finalists named

Jul 06, 2016 at 12:31 am by Staff


Individuals, publishers and teams in contention for this year's PANPA Advertising & Marketing Awards have been announced today.

The awards seek to recognise and celebrate advertising and marketing campaigns created by the news media industry, as well as creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia.

Finalists in the competition are listed below, with winners to be revealed at a cocktail event at the Art Gallery of NSW in Sydney on September 1, hosted by media personality James Mathison (left).

This is the evening before the annual Future Forum conference.

NewsMediaWorks chief executive Mark Hollands says the calibre of this year's entries was outstanding: "It made selecting the winners a very challenging decision for our judges."

The advertising categories recognise publishers' in-house work only, while both agency and in-house executions are eligible for the marketing categories.

Entries for the PANPA Newspaper of the Year Awards close this Friday, with finalists due to be announced on August 3. Winners receive their awards at a gala dinner on September 2 at Sydney's Ivy Ballroom.


ADVERTISING - PRINT

Best Single Advertisement for a Client

Finalists

Community Titles

The Heidelberg Leader: Aumann's: The Smell of Spring is in the Air

The Courier, Narrabri: Someone needed to tell Betty

Cowra Guardian: Their Focus is You

Regional Titles

Sunshine Coast Daily: St Vincent De Paul Society

Wanganui Chronicle: Itchy Scratchy

Wanganui Chronicle: Local and You

The Chronicle, Toowoomba: Geoff Gisbon Homes

Boorowa News: Raw @90 Degrees Advertisement

National / Metropolitan Titles

Singapore Press Holdings: Pocket Guide

News Corp Australia: Lunar New Year

Singapore Press Holdings: Qatar Origami

Singapore Press Holdings: Swarovski Christmas

The Sunday Telegraph: Thredbo 'Kids Ski Free'

Best Print Campaign for a Client

Finalists

Community Titles

The Courier, Narrabri: Golden Ticket

Parkes Champion Post: A roof over your head

Regional Titles

The Gisborne Herald: Boring in Black and White

Sunshine Coast Daily: Davey & Associates Optometrists

Sunshine Coast Daily: Maurice Blackburn Community Connections

Sunshine Coast Daily: Ladbrokes Sports Partnership

National / Metropolitan Titles

Singapore Press Holdings: Question

News Corp Australia: Etihad

Singapore Press Holdings: Teabag


Best Feature / Supplement / Native Advertising Environment

Finalists

Community Titles

Western Suburbs Weekly: Luxury Lifestyle - May

The Courier, Narrabri: 60s feature

North Shore Times: Catholic Schools Week 2015

Western Suburbs Weekly: Luxury Lifestyle November

Southern Courier: Future Leaders

The Riverine Herald: Bella

Buderim Chronicle: Burderim Palmwoods Tramway Feature

Regional Titles

Marlborough Express: Admire Marlborough

The Land: Glove-box Guide to Mental Health

Style Toowoomba: Style Toowoomba Magazine

Sunraysia Daily: Your Sunraysia

The Chronicle, Toowoomba: Your Wedding

Daily Mercury, Mackay: Maurice Blackburn Community Connections

Cairns Post: Cairns Port Development Inc. Feature

National / Metropolitan Titles

Fairfax Media NZ: Hells Pizza

The West Australian: NDIS AND NDIS My way Trial education supplement series

Fairfax Media NZ: Valspar

The West Australian: Defence Magazine series

The Australian: Boarding Schools Report

New Zealand Herald: Viva Queenstown

The Advertiser: Catholic Education


Best Print Idea or Innovation Presented to a Client or Agency (OPEN)

Finalists

Australian Financial Review: AFR Magazine Foiled Cover and 6 page roll fold execution

Sunshine Coast Daily: Paint Right

Mercury (Hobart): Road Safety Advisory council - Towards Zero

New Zealand Herald: New World Titles

Singapore Press Holdings: Tabla!

Sunshine Coast Daily: Sideways Surf

Leader Community News: Leader Golden Spanner Competition

Mercury (Hobart, Tasmania): Harcourts Real Estate Rebrand

The West Australian: the Game has changed: Seven West Media is WA


Best Integrated Campaign for a Client (OPEN)

Finalists

The Australian: Cracking the code

The Chronicle, Toowoomba: Suncorp Insurance Storm Feature

New Zealand Herald: Heart of the City: Heartmarks

Sunshine Coast Daily: Maurice Blackburn Community Connections

New Zealand Herald: Brand USA Southern States Campaign

Fairfax Media NZ: Valspar

Quest Community News: Brisbane Marketing

Fairfax ACM National Sales: Racing NSW


CRAFT - Best Copywriting (OPEN)

Finalists

NZME: Strap your product to our Engines' (Graham Stride)

News Corp Australia: Etihad


DIGITAL ADVERTISING

Best Single Advertisement for a Client

Finalists

Community Titles

Forbes Advocate: Make Ugly Beautiful

Quest Community Newspapers: Moreton Bay Regional Industry and Tourism

Cowra Guardian: Pig Out

Regional Titles

Winner announced on the night

National/Metropolitan Titles

The Courier-Mail and The Sunday Mail: Endeavour College

The Sunday Telegraph: e-cruising travel 'Say Aloha'

The Advertiser: Spartan Electrical


Best Digital Campaign for a Client

Finalists

Regional

The Chronicle, Toowoomba: Hey Mumma and OMO

The Morning Bulletin: RO Mob Digital

The Courier-Mail and The Sunday Mail: Gold Coast Best Dressed

National/Metropolitan Titles

Herald Sun: Tekamas: Tiobox

New Zealand Herald: Spark is Your Business Running You?

New Zealand Herald: Ultimate Island Escapes

Sydney Morning Herald/The Age: Federal Budge 2016 - NAB partnership

New Zealand Herald: BNZ Shred - The Native Campaign

Fairfax Media Digital Innovation Services: Make a Minor Ding a minor Thing by Fairfax DIS/AAMI

News Corp Australia: Sony Pictures the Walk


Best Digital Idea or Innovation (OPEN)

Finalists

New Zealand Herald: Spark Brand Feature

Traveller: Network South Australia

NZME: Does New Zealand want a new Flag?

Sunshine Coast Daily: Hey Mumma and OMO

Sunshine Coast Daily: Suncorp Insurance Storm Feature

Fairfax Media: ANZ Serve up a Kickstart

The Advertiser: Car Locator SA

The Sydney Morning Herald: BMW Parallax Panorama

News Corp NSW Real Estate: Real Estate Video Prospecting


Best Microsite / Native Advertising

Finalists

National/Metropolitan Titles

New Zealand Herald: Spark Is your Business Running You?

Traveller: Along the Way -South Australian road trips

The Advertiser: Hitlist Microsite

Herald Sun: Tonia Duggan Energy Safe Victoria

Herald Sun: Discover the NEW spirit of Tasmania

The Courier-Mail and The Sunday Mail: Legacy ANZAC

New Zealand Herald: The Food Show Guide

The West Australian: Hawaiian Ride for Youth

Community Titles

Announced on the Night


MARKETING FINALISTS

Trade Campaign of the Year

Finalists

Community Titles

Community Newspaper Group: LookLocal WA.com.au

The Courier, Narrabri: #Merrybri

NewsLocal: We Know Local Real Estate

Leader Community News; Leader's NewsXtend Digital Masterclasses

Regional Titles

Winner announced on the night

National / Metropolitan Titles

APN Australian Regional Media: Service Central

Fairfax Media NZ: Automotive category

Fairfax Media: Fairfax Employment Network Campaign

Fairfax Media: Fairfax Mobile network: Beyond the Banner Campaign

Fairfax Media NZ: Real Estate Welcome Packs

The Advertiser and Sunday Mail: News Corp South Australia fights back

The Advertiser: Media Credentials Family of Websites


Consumer Campaign of the Year

Finalists

Community Titles

NewsLocal: Start a Local Conversation

NewsLocal: I like it Local

Neighbourly.co.nz: Acquisition Campaign

NewsLocal: #SnapSydney2015

Quest Community News: Property Information Seminars

South Burnett Times: Two Better Than One

The Courier, Narrabri: Narrabri Now

Regional Titles

Geelong Advertiser: Subscription Acquisition Campaign Capitalising on Residential Growth in the Region

The Chronicle, Toowoomba: Town Proud

The Weekly Times: National Launch

APN ARM: Amazing Space

Cairns Post: Relaunch

National / Metropolitan Titles

Fairfax Media (SMH & The Age): Independent News for Independent Thinkers

The Australian: The Australian Plus

News Corp Australia: Raise a Reader

New Zealand Herald: Rugby Nothing Else Matters

News Corp Australia: Super Coach

The Australian: Broaden Yours Campaign


Best Cause-Related Campaign or Community Service

Finalists

Community Titles

Leader Community News: Leader Local Grants

Leader Community News: Feed Melbourne

Fairfax Media NZ: Neighbourly.co.nz

The Daily Telegraph, Sunday Telegraph & NewsLocal: Go West 2016

Regional Titles

The Chronicle, Toowoomba: Garden Competition

Townsville Bulletin: Redefining Townsville

Wanganui Chronicle: The Flood

Illawarra Mercury: #Saveoursteelworks

National / Metropolitan Titles

The Sunday Telegraph: Can we Talk

The West Australian: Click4Fire Relief

Stuff.co.nz: #buythisbeachnz

The Australian: Vinnies CEO Sleepout


Sponsorship of the Year

Finalists

Community Titles

Quest Community News: Redcliffe Festival Sponsorship

Leader Community News: Leader/AusSuper Money Talks Seminars

South Burnett Times: Relay for Life

Quest Community News: 4KQ Christmas Lights

National / Metropolitan Titles

NZME: ad:tech2015

Fairfax Media: Emergence Sponsorship


Best Young Reader Program (OPEN)

Finalists

Gisborne Herald: I am Youth

The Newcastle Herald: School Newspaper Competition

News Corp Australia: Raise a Reader


EXECUTIVE EXCELLENCE (OPEN)

Team Collaboration / Team Player of the Year

Winner announced on the night


Creative Services Team of the Year

Finalists

News Corp Australia: Creative Team

NZME: Group Creative

Sydney Morning Herald: Studio Made


Sales Person of the Year

Finalists

Samuel Pritchard: Australian Regional Media, APN

Shaana Boyes: Fairfax Media

Alana Baird: Fairfax Media

Tara Duncan: News Community Media

Michael Flanagan: The Daily Telegraph

Jessica Lamb: The Australian


Sales Team of the Year

Finalists

Fairfax Media (all network) - Network Real Estate Team

Prestige Group: Brand & Audience

News Corp Australia Community Titles: Queensland Agency Team

The Examiner, Launceston: Sales Team

Fairfax Media: Direct Sales Team

The Daily & The Sunday Telegraph: NSW Metro Key Accounts TOTY


Individual Designer / Creative Services Professional of the Year

Finalists

Sunshine Coast Daily: Peter Coram

Singapore Press Holding Ltd: Tommy Lim

NZME: Graham Stride

News Corp Australia: Isabel Barros

News Corp Australia: Alfredo Sacchetti

News Corp Australia: Ivy Irada

News Corp Australia: Jane Hamilton


Sales Manager of the Year

Finalists

David Warren: The Daily & The Sunday Telegraph

Anna Hosking: Australian Regional Media, APN

Kylie Boyle: The Examiner, Launceston


Marketing Team of the Year

Finalists

Fairfax Media: Customer Marketing

News Corp: National Retail Marketing

Fairfax Media: Trade Marketing

News Corp: Customer Relationship

Fairfax Media NZ: Marketing Team

Leader Community News: Marketing Team


Marketer of the Year

Finalists

Katie Love: News Corp Australia

Grant Torrie: Fairfax Media NZ

Michael Laxton: Fairfax Media

Sections: Digital business