Jack Ma's Alibaba giant ecommerce business is building up its Hong Kong media team with the appointment of former Wall Street Journal Asia digital editor Adam Najberg.
Trade site Mumbrella has reported that Najberg's role as head of digital media will be based in Hong Kong, where Ma owns the English-language daily South China Morning Post.
Former WSJ colleague Robert Christie is already vice president of international media at Alibaba.
Najberg left the WSJ last year, joining drone maker DJI as global director of communications, in addition to a role as lecturer of business journalism at the University of Hong Kong. Mumbrella says he will report to Alibaba Group corporate relations head Erica Matthews.
He was a Pulliam Fellow at the Indianapolis News in 1990, and joined Dow Jones Newswires as a reporter in 1994, working in Hong Kong. On LinkedIn, he describes himself as a "specialist in content, operations, digital strategy and transformation" who has done everything from finding ways to offer cost-effective health insurance to contract workers, to flying bulletproof vests and Kevlar helmets into Bangkok in the midst of anti-government protests.
"I'm cool and calm under all sorts of pressure, be it deadline or life-threatening circumstances," he says.