Scanning digital with the Scandinavians

Nov 15, 2016 at 04:58 pm by Staff


WAN-Ifra takes its Digital Media Europe event to what is becoming the heartland of digital publishing innovation, Copenhagen, in 2017.

The conference is being hosted by JP/Politikens Hus and jointly organised with the Danish Publishers' Association Danske Medier.

About 300 delegates from 30 countries are expected from April 24-26 for a three-day "deep-dive" on new membership models, premium ad markets in programmatic and pioneering trading desk models for small business campaigns.

The annual Digital Europe Media Awards will also be presented during the event.

Among topics to be explored are subscription models, reclaiming the premium ad market, and the pioneering of new revenue frontiers as publishers "stake some unlikely claims in the quest for gold".

More information can be found here.

Sections: Digital business