Less than a month now to the Digital Media India conference, dubbed “a conversation around an array of contemporary business, editorial and digital revenue topics”.
The theme for the virtual event, from March 8-10, is ‘Driving revenue and engagement in the crisis’.
Organisers WAN-Ifra promise a concise, carefully-tailored, content-rich programme, expected to draw more than 300 news publishing leaders from India and rest of South Asia.
Highlights from the programme include:
Tuesday March 8–
-Trends and predictions for 2022, Warren Fernandez, editor-in-chief, the Straits Times & English/Malay/Tamil Media Group, SHP Media Trust, Singapore;
-Learning from the Pacific – Transformation in Australasia;
–Acing the technology challenge in digital transformation;
-Adopting to the new normal – Nitin Chandalia (BCG India); and panel discussion of chief executives of South Asian news media companies;
-Learning from Americas – Digital transformation in Americas and ‘MACU’ initiatives broadening the impact of brand’s journalism at WSJ – Louise Story (pictured) (former chief news strategist and chief product and technology officer, the Wall Street Journal, and previously the New York Times, USA);
Wednesday March 9–
-Product thinking in newsrooms;
-The age of influencers – new rules of engagement in a socially connected world;
-Mass personalisation of content, the DPA story; Meinolf Ellers (chief digital officer, DPA, Germany);
-Digital Media Trends – Reuters Digital News Report and India update, Rasmus Nielsen (director, Reuters Institute for the Study of Journalism, UK);
-Engagement through video – ‘Girls on a Mission’ video by People Like Us Create (Pluc) which won a second consecutive ‘silver’ at the South Asian Digital Media Awards 2021; Tamseel Hussain (chief executive, pluc.tv and letmebreathe.in);
-Presentation of South Asian Digital Media Awards 2021;
Thursday March 10–
-Keynote: Innovation in media – Juan Señor (president, Innovation Media Consulting Group, UK);
-Subscription lead business, turning-on the subscription paywall at Star Media – Ruhani Rabin (chief technology officer, Star Media Group, Malaysia);
-Subscription revenue and data-driven customer journey at Times Internet properties, Radhika Shukla (head, growth and strategy, TOI+ and Newspoint, Times Internet Ltd.);
-Five reasons an integrated DAM system is important to The Hindu, Suresh Vijayaraghavan (chief technology officer, The Hindu) and Michael Taylor (Stibo DX);
-Subscription Bootcamp Projects – six leading publishers that enrolled in WAN-Ifra’s Meta-supported Digital News Innovating Programme share learnings and results; Gregor Waller (WAN-Ifra Consulting, Germany), Ola Henriksson (expert advisor and independent media consultant);
-Closing keynote: In to the future: A look into how the leading news media groups plan for 2022 and beyond.
Details and full programme are here.