Report cites the benefits of being green

A new report that examines the environmental implications of 'green' strategies for newspaper companies has just been published by the WAN-Ifra. ‘Going Green’ is a product of the Shaping the Future of the Newspaper project. It studies the impact of the daily newspaper business on the environment, from electricity consumption to paper and printing, showing how environmental strategies create efficiency and save resources that can positively impact the environment – and the newspaper's budget at the same time. Green strategies are quickly becoming important parts of publishers' plans. The report says that change doesn't have to be overwhelming, and shows how many publishers start small and grow. The first steps – such as increasing recycling and cutting wasted electricity – can grow to encompass how resources are managed in the newsroom, the printing plant and beyond. The report also shows how 'green' strategies enhance newspapers' reputations as top news and information outlets, and have strong implications for renewing and strengthening readers' trust, while lowering long-term costs. While ‘Going Green’ is available exclusively for members, WAN-Ifra has an executive summary which can be downloaded at www.wan-press.org/article18516.html