INMA lures ‘uncertain’ media bosses to unique London

Aug 05, 2023 at 01:24 pm by admin


INMA returns to London next year for its headline annual World Congress of News Media event.

The 94th congress event is set for April 22-26, 2024, with events planned to be held at the Tower of London, the Queen Elizabeth II Centre (pictured) and the Victoria & Albert Museum.

It was last held in London in May 2016.

Executive director Earl Wilkinson says the London news media market is unlike any in the world: “What happens in London doesn’t stay in London. It reverberates everywhere.”

While digital transformation pressures abound with media companies worldwide, the London context is different. The conference will explore these issues.

How news media in London responds to competition is shaped by hyper-competition for readers and journalism.

And where there is great competition, there is innovation and risk-taking. “London draws together the best journalism and business practices,” says Wilkinson. He says that competition is breeding the export of cherished UK news brands throughout the world.

“London is also an epicentre of the shift from the birthplace of legacy media to a hub that is pioneering AI. London has answers to this new disruption,” he says.

INMA promises a great global stage, and to shine a spotlight on how the news industry confronts challenges – business models, journalism’s true value, and where news brands fit in a rapidly changing ecosystem.

“This is a rare opportunity to experience the ‘INMA conversation’ worldwide – with a flair and charm that only London can provide.”

Details of the World Congress week are at http://www.inma.org/worldcongress2024.

The event includes two days of conference, two days of study tours, and one day of workshops. More than 500 professionals from top news media companies in more than 50 countries are expected to attend.

Venues include the Queen Elizabeth II Centre in Westminster for the conference and workshops; the Tower of London for the conference’s welcome reception, and the Victoria and Albert Museum for the Global Media Awards dinner.

Operating under the theme of ‘Turning Uncertainty Into Opportunity’, the programme will cater to the needs of news publishers navigating uncertainty on multiple fronts – societal, business, technological, digital transformation and demographics.

Three simultaneous study tours will be dedicated to legacy media reinvention, digital media innovation, and advertising. INMA aims to visit up to 24 companies across the three study tours. Four end-of-week half-day workshops will cover digital subscriptions, generative AI, product and tech, and newsroom transformation.

The programme also includes the Tower of London opening reception – with access promised to the crown jewels and the White Tower – and the access to V&A collections and the Raphael Gallery during the awards dinner.

Subject matter experts will also be available to corporate members attending the London event in ‘Ask Me Anything’ private sessions.

Sections: Newsmedia industry