Region adds strength to DRUPA’s ‘trend reversal’

There are strong hopes for DRUPA 2012 following strong demand for exhibition space from Asian vendors. Organisers say four weeks before the registration deadline, the indications are that problems in the global industry are not reflected in space bookings. “Global players are counting more than ever on DRUPA – some have booked more space than last time and there is a significant increase in demand from the ASEAN region," says director Manuel Mataré. “DRUPA 2012 could sound the bell for a trend reversal.” In the next weeks until registration closes at the end of October, organizers are expecting a final spurt. Structuring of the 19 exhibition halls according to industry focal points will begin early next year, with confirmations – exhibitor approval, DRUPA calls them – in August 2011. At the same time, the supporting programme – including the innovation park, drupacube, highlights tours and compass sessions – will be developed with partners. Worldwide visitor promotion will begin in mid-2011.