Bluefin Technology Partners has appointed Singapore-based Medialive as a marketing partner in the Asia Pacific. Bluefin offers a range of e-commerce solutions which compete with ‘pure-play’ online classified vendors. A hosted solution includes components for web ad order entry for both print and online, publishing online classifieds, and providing back-office tools to control website set-up and configuration, track revenue and transaction history, report usage. Managing director Reiner Ebenhoch says customers can provide a complete self-service classified portal which can be tightly integrated with existing print advertising systems.