Styria Media Group is using Cxense’s Big Data platform and content tool to target users of its new wogibtswas.at offer site.

The news media company operates through Austria, Croatia and Slovenia, with the new site capitalising on its own data, mining it for recommendations to site visitors.

The Cxense platform matches offers to users based on their specific interests and exact location, while the content tool is used to capture and act upon individual and aggregated user trends and behaviours, as well as demographic, contextual and location-based information.