A variety of older systems will be replaced by fully integrated Brainworks advertising at the Tampa Bay Times in Florida.

The system includes classified, display, preprint and digital advertising order entry, accounts receivable, dynamic reporting, sales force automation and CRM tools, along with embedded marketing tools and other components.

Access to Brainworks’ private cloud will help streamline operations.

Brainworks president John Barry describes the St Petersburg customer as industry leaders with innovation and impressive revenue and circulation growth.

Times sales and marketing vice president Bruce Faulmann says “such a meaningful investment” will ultimately benefit advertisers: “Our sales reps and managers will be able to spend more time with our advertising customers because the underlying systems will handle other tasks much more efficiently.”

Installation of the new software has already begun and is scheduled for completion in this northern autumn.