Lineup Systems has partnered Ad-Juster to allow its clients to integrate third party delivery data collection service.

Lineup - which develops the web-based AdPoint advertising sales management and analytics tools - says Ad-Juster is the only reporting and ad discrepancy management tool available.

AdPoint will ingest first party actuals from ad servers along with the third party actuals from Ad-Juster to allow real-time management of campaigns, with indicators, alerts and automated invoice reconciliation tools.



Chief executive Michael Mendoza says the agreement will enable clients to offer greater efficiency and accuracy to their customers.