Friday's Academy Awards 'red carpet' marks the start of a new cooperation between Reuters and content service provider TIMA on video content.

The intention is provide services including studio facilities and logistical support to broadcasters and online outlets by making use of TIMA's technology and service delivery experience. It will cover "every major world event, from elections to summits, sports to national celebrations and breaking news such as war, natural disasters and militant attacks".

The service will also offer clients access to high-tech live studio facilities around the world, many with stunning city backdrops.

Reuters global head of video products Tim Santhouse says the service will enable customers to focus on what they're good at - telling their story to their audience - while the entire operational side, including technical and local knowledge, is taken care of. The increasing number of global TV channels and growing appetite for online video content has resulted in huge demand for live international video news and analysis.

"Reuters-TIMA Location Services is uniquely equipped to support this trend in a way that is both affordable and of high quality," he says.