News social media safety campaign wins an INMA nod

Mar 05, 2026 at 09:59 am by admin


News Corp’s Australian campaign to restrict children’s access to social media is among finalists in INMA’s annual Global Media Awards shortlist.

The group’s list of 200 finalists – to be awarded in Berlin at the World Congress of News Media – was announced today.

Judges assessed a record 960 from 274 news media brands in 46 countries, and across a variety of themes.

News Corp has eight finalists in the competition, second-highest after Schibsted (12), and followed by Funke Media, Jagran Prakashan, and Mediahuis (seven each); Stampen (six); Bennett, Coleman, & Co., NZME, The Philadelphia Inquirer, and SPH Media (five each); Amedia, Hearst, Manorama, Newsday, and Stuff (four each); and Grupo RBS, The Guardian, Nine, Politiken, Prothom Alo, Ringier, Russmedia, and South China Morning Post (three each).

News Corp Brisbane is named for the ‘Let Them Be Kids’ campaign in the ‘best public relations or community service campaign’ (national/international brands) category – where it competes with Beobachter in Zürich, Switzerland (for Prämienticker) and India’s Dainik Jagran (New Delhi) for ‘The Architects of Tomorrow’ – and also in ‘best use of print’.

The Global Media Awards is in its 89th year of rewarding excellence, and includes 20 categories across two segments. One first place, second place, and third place will be awarded for each of the 20 categories within each segment. In some cases, judges may omit awards or advise additional awards.

First-place winners, regional winners, and the global ‘best in show’ will be announced at a dinner on May 7 at Tipi am Kanzleramt in Berlin, as the culmination of the INMA World Congress of News Media May 4-8.

INMA executive director and chief executive Earl Wilkinson described this as “one of our most exciting seasons”, with the awards reflecting “the innovation, creativity and diversity in the global news industry and leading the way for inspiration just around the corner”.

Sixty media experts from 26 countries judged the entries in February.

The 960 entries are live on INMA.org in the association’s ‘best practices archive’, where finalists may be viewed publicly.

Global Media Awards finalists

Editor’s note: Finalists below are listed alphabetically. These entries are open to the public through May 10.

 

Category 1: Best Brand Awareness Campaign

Regional/Local Brand

  • Fædrelandsvennen, Kristiansand, Norway, “Behind a Story”
  • Manorama Online, Kottayam, India, “Chumma MO It!”
  • Nieuwsblad, Antwerp, Belgium, “The Green Playground”
  • Rheinische Post Mediengruppe, Düsseldorf, Germany, “Düsseldorf Geht Aus: An Innovative, Cross-Channel Project That Brings Local Gastronomy to Life”
  • Toronto Star, Canada, “City of Stars: A Commemorative Masterpiece for the 50th Anniversary of TIFF”


National/International Brands

  • Dainik Jagran, New Delhi, India, “The Hindi Operating System”
  • Dow Jones, New York, United States, “WSJ+ Fortune Favors The Ambitious Brand Campaign”
  • The Hindu, Chennai, India, “The Hindu Written By Journalists”
  • Prothom Alo, Dhaka, Bangladesh, “HHH: Heads Held High”
  • Sydney Morning Herald/The Age, North Sydney, Australia, “Good Food”

Category 2: Best Public Relations or Community Service Campaign


Regional/Local Brand

  • Amar Ujala, Noida, India, “Tanav Mukt Pariksha (Stress Free Exams)”
  • Nieuwsblad, Antwerp, Belgium, “The Green Playground”
  • The Philadelphia Inquirer, United States, “Philly Gives”
  • Russmedia, Schwarzach, Austria, “Vorarlberger Pflegeaward”
  • Winnipeg Free Press, Canada, “Media Literacy and Learning Project ”


National/International Brands

  • Beobachter, Zürich, Switzerland, “Prämienticker”
  • Dainik Jagran, New Delhi, India, “The Architects of Tomorrow”
  • News Corp, Brisbane, Australia, “Let Them Be Kids”
  • Prothom Alo, Dhaka, Bangladesh, “Guiding Light: Rewriting Futures in Bangladesh’s Forgotten Regions”
  • Stuff Group, Auckland, New Zealand, “Swimming Campaign”


Category 3: Best Use of an Event to Build a News Brand


Regional/Local Brand

  • The Hindu, Chennai, India, “The Hindu: Made of Chennai”
  • Media24, Cape Town, South Africa, “Saturday Night Fitness”
  • El Nuevo Día, Guaynabo, Puerto Rico, “Al Son de Aquí”
  • The Philadelphia Inquirer, United States, “ Inquirer Food Fest”
  • Stuff Group, Wellington, New Zealand, “The Post: The Power of Proximity”

National/International Brands

  • BusinessDesk, Auckland, New Zealand, “BusinessDesk CEO Index Awards: Finding Leadership Among Our Leaders”
  • Dainik Jagran, New Delhi, India, “Lights. Cities. Action”
  • Prothom Alo, Dhaka, Bangladesh, “NextGen Achievers: Recognizing and Inspiring the Next Generation of Leaders”
  • The Wall Street Journal, London, United Kingdom, “WSJ Tech Live in California & Qatar, 2025”
  • Die Zeit, Hamburg, Germany, “Zeit Verbrechen Live Tour 2025: From Headphones to Arenas — Scaling Intimacy for 25,000 Fans”

Category 4: Best Idea to Encourage Reader Engagement

Regional/Local Brand

  • Augsburger Allgemeine, Augsburg, Germany, “Future Week”
  • Bonnier News Local & Gota Media, Stockholm, Sweden, “The Core Model”
  • Dainik Jagran, New Delhi, India, “The People Without a Name”
  • Newsday, Melville, United States, “Dangerous Roads: Driving Engagement Through Multi-Department Approach to Investigation”
  • The Times of India, Kolkata, India, “I am Kolkata, Amar Para”

National/International Brands

  • Blick, Zürich, Switzerland, “Spin to Win: Leveraging Loss Aversion and Gamification to Triple User Registration Rates”
  • Dainik Jagran, New Delhi, India, “Lights. Cities. Action”
  • HT Digital, New Delhi, India, “Intelligent Notification System with Reinforcement Learning”
  • Politiken, Copenhagen, Denmark, “Voter Poster Generator”
  • Die Zeit, Berlin, Germany, “Plan D”

Category 5: Best Initiative to Bolster Next-Generation Readership

Regional/Local Brand

  • Augsburger Allgemeine/augsburg.tv, Augsburg, Germany, “Rocketeer Kids Reporter”
  • Bergens Tidende, Norway, “The People’s Prejudices: Turning Audience Assumptions into Political Journalism”
  • Fædrelandsvennen, Kristiansand, Norway, “FVN Young — Breaking the Feed”
  • Funke Mediengruppe, Berlin, Germany, “Funke Future Audiences Lab”
  • NTM, Norrköping, Sweden, “Winning the Young Ones”


National/International Brands

  • Aftenposten, Oslo, Norway, “Aftenposten Education — From Zero to 35% Market Penetration in Five Months”
  • Beobachter, Zürich, Switzerland, “From Taboo to Triumph: Beobachter’s Social-First Strategy Secures Next-Generation Readership”
  • The Daily Star, Dhaka, Bangladesh, “National Newspaper Olympiad: Turning Reading Into a National Youth Movement”
  • Nexo Jornal, São Paulo, Brazil, “Nexo no Enem 2025”
  • South China Morning Post, Hong Kong, “Young Post Club”

Category 6: Best Use of Video


Regional/Local Brand

  • A Gazeta, Vitória, Brazil, “Morro do Macaco Tragedy”
  • GZH, Porto Alegre, Brazil, “GZH YouTube Streaming: Building a Hyperlocal Video-First News Channel in Southern Brazil”
  • The New Zealand Herald, Auckland, New Zealand, “Herald NOW — Moving From a Newspaper to a TV Channel”
  • Onmanorama, Kottayam, India, “How Many of You Know?”
  • San Antonio Express-News, United States, “In a Minute”


National/International Brands

  • Clarín, Buenos Aires, Argentina, “Mile 201: Patrolling the World’s Most Contested Maritime Frontier”
  • The Quint, Noida, Uttar Pradesh, India, “Why Indian Cities Aren’t Walkable”
  • The Straits Times, Singapore, “Vaping: The Invisible Crisis”
  • The Times of India, New Delhi, India, “The Keeladi Story”
  • VG, Oslo, Norway, “Reimagining Video for Premium Journalism”

Category 7: Best Use of Audio


Regional/Local Brand

  • Bergens Tidende, Norway, “The Music Scene That Shocked the World: Beyond the Myth of Norwegian Black Metal”
  • Dagblad van het Noorden, Groningen, Netherlands, “De Ware Jacob: How a Creative Small Team Created a Hit Podcast”
  • Manorama Online, Kottayam, India, “MO Podcast: Audio Journalism Initiative”
  • Nordwest Zeitung, Oldenburg, Germany, “The Local Botcast: AI-Powered, Fully Automated Botcast Workflow, Built for Regional Scalability”
  • Russmedia, Schwarzach, Austria, “VOL.AT Playlist Feature”

 

National/International Brands

  • Aller Media, Copenhagen, Denmark, “HULiGENNEM”
  • O Globo, Rio de Janeiro, Brazil, “Caso Zero: Breaking 25 years of Silence in Brazil’s Most Controversial Medical Case”
  • Irish Independent, Dublin, Ireland, “Just Between Us”
  • News Corp, Sydney, Australia, “Dear Rachelle”
  • Der Standard, Vienna, Austria, “Inside Austria: The Power of Far-Right Fraternities”

Category 8: Best Use of Print

Regional/Local Brand

  • Dainik Jagran, New Delhi, India, “The People Without a Name”
  • Hallandsposten, Halmstad, Sweden, “Reusing Print. Creating Something New”
  • The Philadelphia Inquirer, United States, “Sunday Specials”
  • The Times of India, New Delhi, India, “Thirukkural With The Times”
  • Toronto Star, Canada, “City of Stars: A Commemorative Masterpiece for the 50th Anniversary of TIFF”

 

National/International Brands

  • O Globo, Rio de Janeiro, Brazil, “The Centennial Edition: Brazil’s Largest Print Newspaper”
  • News Corp, Brisbane, Australia, “Let Them Be Kids”
  • South China Morning Post, Hong Kong, “From Ashes, Strength”
  • The Straits Times, Singapore, “Inside the Confusing World of Women’s Clothing Sizes”
  • Sydney Morning Herald/The Age, North Sydney, Australia, “Good Food”

Category 9: Best Use of Social Media

 

Regional/Local Brand

  • Anandabazar.com, Kolkata, India, “Maruti Suzuki Arena Pujor First Look”
  • GZH, Porto Alegre, Brazil, “Journalists as Creators: A Social Video Growth Strategy”
  • Newsday, Melville, United States, “How Newsroom Personalities and Video Strategy Helped Newsday’s Facebook Following Increase by 194%”
  • Reach, London, United Kingdom, “Why Substack is a Social Media — and How We Proved It”
  • The Times of India, Kolkata, India, “I am Kolkata, Amar Para”

 

National/International Brands

  • BBC News/Collective Newsroom, New Delhi, India, “Optimised Utilisation of Social Media Storytelling by BBC Hindi”
  • The Financial Times, London, United Kingdom, “A Taste of Appetites: Engaging New Audiences through Creator-Led Social Media”
  • El Observador, Montevideo, Uruguay, “How to Battle the Algorithm with a Starfish”
  • VD News, Milan, Italy, “VD News: Engaging Italy’s Youth Through Social-First Storytelling”
  • VG, Oslo, Norway, “VG Promotes Quality Journalism Without Influencers”

Category 10: Best Newsletter

 

Regional/Local Brand

  • Aschendorff Medien, Münster, Germany, “Ortsgepräch Newsletter”
  • The Boston Globe, United States, “Starting Point Newsletter”
  • The Edinburgh Minute, Edinburgh, United Kingdom, “The Edinburgh Minute”
  • Newsday, Melville, United States, “Fostering Conversations Through a Newsletter Dedicated to the Dangers of Long Island Roads”
  • Tiroler Tageszeitung, Innsbruck, Austria, “WhatsApp Channel Unterhaus”


National/International Brands

  • The Economist, London, United Kingdom, “The Economist Insider Newsletter”
  • The Guardian, London, United Kingdom, “Saturday Edition for The Guardian”
  • The Kyiv Independent, Kyiv, Ukraine, “The Kyiv Independent Ukraine Weekly Newsletter”
  • Svenska Dagbladet, Stockholm, Sweden, “The Week With SvD”
  • De Telegraaf, Amsterdam, Netherlands, “Don’t Just Get the News. Get Me”

Category 11: Best New Digital Product

 

Regional/Local Brand

  • Bergens Tidende, Norway, “How Bergens Tidende Built the World’s Simplest Election Guide”
  • Funke Mediengruppe, Hamburg, Germany, “IMTEST/Vertical Hub: from Print Niche to Digital Powerhouse”
  • The Minnesota Star Tribune, Minneapolis, United States, “Strib Varsity”
  • Münchener Merkur, Munich, Germany, “News Connect: Same journalism. New Interface. AI Native”
  • Stavanger Aftenblad, Norway, “RUN: Covering Every Runner”


National/International Brands

  • Bauer Media, Hamburg, Germany, “Toni OS & Eva AI”
  • Bloomberg Media, New York, United States, “For You: Reimagining Personalization to Break the Algorithmic News Bubble”
  • Clarín, Buenos Aires, Argentina, “Clarín 80: Reimagining a News Archive as a Living Digital Product”
  • The Guardian, London, United Kingdom, “Guardian Secure Messaging”
  • The New Yorker, United States, “The New Yorker’s Shuffalo”

Category 12: Best Product Iteration

 

Regional/Local Brand

  • ACM/Explore, Sydney, Australia, “From Destination Site to Network Product: How Explore Travel Scaled Across 60+ Mastheads”
  • Amedia, Oslo, Norway, “Scaling Video Across Amedia”
  • Funke Mediengruppe, Berlin, Germany, “Audience First”
  • Manorama Online, Kottayam, India, “Manorama Online News App”
  • Stampen Media, Gothenburg, Sweden, “The Edition Reborn”


National/International Brands

  • Bloomberg Media, New York, United States, “Bloomberg Search — From Scroll to Solution: Search That Gets You There”
  • CNA, Mediacorp, Singapore, “CNA App Revamp”
  • Frankfurter Allgemeine Zeitung, Frankfurt am Main, Germany, “Reinventing Der Tag — How F.A.Z. Turned a Freemium News Product Into a Premium News Experience”
  • Kauppalehti, Helsinki, Finland, “Kauppalehti Stock Market Service”
  • Süddeutsche Zeitung, Munich, Germany, “From EU Bot to Germany Election Assistant: Iterating AI Election Tools”

Category 13: Best Use of Generative AI

Regional/Local Brand

  • Hearst Newspapers, San Francisco, United States, “How Hearst Newspapers Uses Generative AI to Expand Civic Coverage”
  • Münchener Merkur, Munich, Germany, “The.Lab Agent Space: Human-in-the-Loop in AI-Augmented Storytelling”
  • OVB Media, Rosenheim, Germany, “Breaking the Language Barrier at the Speed of the Tour de France”
  • Stampen Media, Gothenburg, Sweden, “When Generative AI Became Everyone’s Job”
  • Stuff Group, Christchurch, New Zealand, “Who Owns Christchurch”

National/International Brands

  • Mediafin, Brussels, Belgium, “From Brief to Booked in Minutes: TrustIQ’s Responsible GenAI for Data-Driven Campaign Proposals”
  • La Nación, Buenos Aires, Argentina, “From Experimentation to Infrastructure: Generative AI at La Nación”
  • The Nikkei Online Edition, Chiyoda-ku, Japan, “Ask! Nikkei: A Traceable AI Chatbot Driving Subscriber Engagement”
  • The Telegraph, London, United Kingdom, “Segment-Aware Analytics”
  • The Wall Street Journal, New York, United States, “Surfacing the Story: How WSJ’s ORCA Unlocks the Podcast Universe”

Category 14: Best Revenue Diversification Strategy


Regional/Local Brand

  • Le Devoir, Montréal, Canada, “New Business Stream at Le Devoir”
  • Funke Mediengruppe, Hamburg, Germany, “IMTEST/Vertical Hub: from Print Niche to Digital Powerhouse”
  • News Corp, Melbourne, Australia, “Newscorp Price Harmonisation Program”
  • NZME, Auckland, New Zealand, “Diversifying Solutions to Become Growth Partners”
  • The Times of India Metro Supplements, Mumbai, India, “Bombay Times Lounge”

National/International Brands

  • Australian Financial Review, North Sydney, Australia, “Financial Review for Business”
  • Bild, Berlin, Germany, “Bild Kaufberater”
  • Dainik Jagran, New Delhi, India, “Lights. Cities. Action”
  • PolitiFact, St. Petersburg, United States, “Everyone Needs a Fact-Checker: PolitiFact’s Post-Meta Comeback”
  • The Washington Post, United States, “Unlocking Growth with Flexible Access: Giving Customers More Ways to Pay for Journalism”


Category 15: Best Initiative to Grow Subscriptions


Regional/Local Brand

  • Les Coops de l’information, Québec, Canada, “Pay What You Can Promotion”
  • Funke Mediengruppe, Berlin, Germany, “Testing Monthly Pricing to Weekly Rates”
  • Hearst Newspapers, New York, United States, “Next Best Action: How Hearst Newspapers Reimagined Subscription Growth”
  • Stavanger Aftenblad, Norway, “Turning Runners Into Subscribers”
  • Västerbottens-Kuriren (VK), Umea, Sweden, “Live for Locals: When You Don’t Have the Money to Buy the Game, You Change How the Game is Played”

National/International Brands

  • The Kyiv Independent, Kyiv, Ukraine, “The Kyiv Independent Reader Revenue Growth Strategy”
  • Neue Zürcher Zeitung, Zürich, Switzerland, “More Than an App: How NZZ Built a Scalable Revenue Engine on Mobile”
  • Politiken, Copenhagen, Denmark, “The Task Force”
  • Der Spiegel, Hamburg, Germany, “Dynamic Pricing & Engagement Score: Personalizing the Subscription Journey”
  • VG, Oslo, Norway, “730% Above Median: How One VG+ Journalist Scaled Subscription Journalism with AI — In One Day”

Category 16: Best Initiative to Engage and Retain Subscribers


Regional/Local Brand

  • Funke Mediengruppe, Berlin, Germany, “Loyalty Score”
  • Göteborgs-Posten, Gothenburg, Sweden, “Expanding Horizons to Increase Retention — From One Coastal City to Another”
  • The Philadelphia Inquirer, United States, “Retaining Philadelphia Inquirer Subscribers Through Effective Engagement at High-Intent Cancellation Moments”
  • Rheinische Post Mediengruppe, Düsseldorf, Germany, “RP DigitalFit Academy: Initiative for Sustainable Digital Competence over 60”
  • Västerbottens-Kuriren (VK), Umea, Sweden, “Live for Locals: When You Don’t Have the Money to Buy the Game, You Change How the Game is Played”


National/International Brands

  • Condé Nast, New York, United States, “Churn Deflection”
  • The Guardian, London, United Kingdom, “Churn Risk Programme: Preventing Supporter Churn”
  • Mediahuis, Antwerp, Belgium, “Mediahuis and RouteYou — a Strategic Win-Win”
  • Süddeutsche Zeitung, Munich, Germany, “User Needs at SZ”
  • VG, Oslo, Norway, “Reimagining Video for Premium Journalism”

Category 17: Best Idea to Grow Advertising Sales or Revenue


Regional/Local Brand

  • Funke Mediengruppe, Hamburg, Germany, “IMTEST/Vertical Hub: from Print Niche to Digital Powerhouse”
  • News24, Cape Town, South Africa, “Lula and News24 Partnership”
  • Newsday, Melville, United States, “Together Long Island: Brand360 Cause Marketing Initiative”
  • Nordwest Mediengruppe, Oldenburg, Germany, “Unlocking Regional Potential: The HERO Transformation Journey”
  • The Philadelphia Inquirer, United States, “Philly First + Changemaker Spotlight”


National/International Brands

  • DPG Media, Amsterdam/Antwerp/Brussels, Netherlands/Belgium, “Ad Manager by DPG Media, a Local Alternative to Big Tech”
  • Irish Independent, Dublin, Ireland, “In-Market: A First-Party Intent Strategy Built to Drive Real Business Outcomes”
  • News Corp, Surry Hills, Australia, “Back Australia”
  • Ozone, London, United Kingdom, “Premium World from Ozone”
  • Stuff Group, Auckland, New Zealand, “HOW — Radio Show”

Category 18: Best Client Advertising Campaign

Regional/Local Brand

  • ABP, Kolkata, India, “Trends Saj Parbon”
  • GZH/Grupo RBS, Porto Alegre, Brazil, “Porto Alegre Marathon”
  • New Zealand Media & Entertainment (NZME), Auckland, New Zealand, “TAB NZ | Owning the Moment with NZME and The ACC”
  • NTM, Uppsala, Sweden, “Welcome to Gotland: When Stories Become Bookings”
  • Russmedia, Schwarzach, Austria, “Story Premium — The Bodylight Campaign as Proof of Effective Client Advertising”


National/International Brands

  • Amedia Innholdsbyrå, Oslo, Norway, “Norwegian Championship in Recycling — When Competition Becomes Learning”
  • HT Media Labs, Delhi, India, “Best Client Advertising Campaign by Slurrp for USHA”
  • The Irish Times Group, Dublin, Ireland, “The Irish Times and Ireland’s Greenest Places: Balancing Purpose and Commercial Partnership”
  • SPH Content Lab, Singapore, “SG60 Past, Present, Future”
  • Der Standard, Vienna, Austria, “KlimaTicket — One for All”

Category 19: Best Innovation in Newsroom Transformation

Regional/Local Brand

  • Amedia, Oslo, Norway, “Scaling Video Across Amedia”
  • Association of Independent Regional Press Publishers, Kyiv, Ukraine, “When Local Journalism Becomes Infrastructure: Building a Newsroom Operating System for Anti-Corruption Investigations During Wartime”
  • Göteborgs-Posten, Gothenburg, Sweden, “The Sign”
  • Houston Chronicle, United States, “Houston Chronicle Property Tax Guide: Converting Users by Saving Them Money”
  • The New Zealand Herald, Auckland, New Zealand, “The NZ Herald’s Reinvented News Model: Our Newsroom Transformation”

National/International Brands

  • Amedia, Oslo, Norway, “Trusting the Machine: How Amedia’s Front Editors Let Algorithms Rule — and Loved It”
  • The Business Times, Singapore, “Leveraging Data to Drive a 20% YOY Increase in Views”
  • Maldita.es, Madrid, Spain, “La Buloteca: Transforming Newsroom Operations Through Collaborative Verification and Data-Driven Workflows”
  • Svenska Dagbladet, Stockholm, Sweden, “How Svenska Dagbladet Reinvented Its Newsroom”
  • United Daily News Group, New Taipei City, Taiwan, “Publish X, Institutionalising Editorial Judgment”

Category 20: Best Use of Visual Journalism and Storytelling Tools

Regional/Local Brand

  • Le Devoir, Montréal, Canada, “Are Songs Getting Shorter These Days?”
  • Diario Sur/Agencia Colpisa (Vocento), Madrid, Spain, “The Difficult Task of Buying a House, Even If You Win El Gordo”
  • A Gazeta, Vitória, Brazil, “River of Mud and Struggle”
  • Göteborgs-Posten, Gothenburg, Sweden, “Chats of Power”
  • Oxpeckers Center for Investigative Environmental Journalism, Mbombela, South Africa, “The Oxpeckers Geojournalism Initiative: Powering Investigative Transparency in Resource Transition and Global Environmental Crime”

 

National/International Brands

  • La Nación, Buenos Aires, Argentina, “How a Weapons Factory Was Blown Up in Argentina”
  • Politiken, Copenhagen, Denmark, “The Iterative Storytelling Model”
  • Reuters, Singapore, “The Lives Lost in Gaza”
  • South China Morning Post, Hong Kong, “Tai Po inferno: Hong Kong’s Deadliest Fire in Decades”
  • The Straits Times, Singapore, “Singapore’s Landscape is Constantly Evolving. Here Are Some Changes to Come”
 
Sections: Newsmedia industry

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