Attendees at this year’s LINA summit in Murray Bridge, South Australia, get to learn about the variety of the group’s membership… sometimes on foot.

One innovative publisher is taking delegates on what it calls a CroakeyGO “walking journalism” visit to a nearby Aboriginal community-controlled health service.

The free event on March 25 not only tells delegates more about a primary healthcare service, but also about the way publisher Croakey Health Media operates.

Ahead of the full conference programme, and its welcome dinner, delegates can also choose other optional topics, including how to scale your news business, create impact through newslettters, and create and monetise video content.

Editor-in-chief Melissa Sweet says Croakey Health Media is unique in Australia for its journalistic focus, adding value to public debate by not only covering healthcare and health policy, but investigating the impacts of wider policies upon a community’s health.

The main conference programme starts on Thursday (March 26) with welcomes as opening remarks from LINA executive director Claire Stuchbery. The morning’s activities also include a profile of the Murray Bridge News from Peri Strathearn, keynoter David Grant on grasping opportunities with new products and even marketing, and an understanding of the Copyright Agency’s advocacy work from Lucinda Gardiner. Chloe Brice and Jenni Ryall deliver a high-speed dive into newsroom AI, while a workshop explores collaboration collaboration between newsrooms and content creators.

In the afternoon, you’ll learn about stress management, how to earn from real estate listings, about sustainability assessments, business structures, and reporting emergencies. And more, with topics including expert sources, optimised workflow, and – courtesy of Google News Initiative – how journalists can integrate AI. A lightning ‘show & tell’ session discusses “things that are working”.

Friday’s keynote from Ben May has the intriguing title of ‘the side doors are closing” and explores how the ways audiences find news online are changing, and how a small team can use the same ideas. Other topics include working with your community, managing finances and developing skills, and working with images. There’s also sessions on the evolving role of print,website design, and the role of content creators.

More details from the registration site, or from LINA.