Content & marketing

Postcodes mapped in bid to stem churn after papers closed

Feb 04, 2023 at 07:02 pm by admin

NewsCorp has detailed some of the moves it made in a bid to convert readers of former APN regional papers to the group’s metro websites in Brisbane and Sydney. In an IN.... Read More

Redesign ‘will make pricier Murdoch metros smaller’

Jan 31, 2023 at 10:54 am by admin

Readers of NewsCorp’s Australian tabloids could be paying more for less if a second price-hike in six months goes ahead. A “substantial” price increase has.... Read More

Metro punches home the power of print with Braille cover

Jan 24, 2023 at 05:53 pm by admin

A Braille cover wrap showed the power of print in last month’s Newsworks Awards in London. Grand Prix winners the Royal National Institute for the Blind (RNIB) put acce.... Read More

Nostalgia trip turns out to be big for bikkies

Jan 24, 2023 at 05:25 pm by admin

How do you tell if nostalgia for the past is strong enough to drive sales of an iconic biscuit brand? For The Hindu in Chennai, the solution was simple: take readers back in.... Read More

Work roles campaign hits home with Indian women

Jan 11, 2023 at 05:01 pm by admin

Priyanka Sharma, branded content senior manager (creatives) for the Delhi digital publisher, says women across a variety of industries began to share their organic stories on.... Read More