Content & marketing

Creators ‘show what audiences value,’ delegates learn

Oct 07, 2025 at 06:51 pm by admin

The voices of two creators – journalist turned creator Sophia Smith Galer and Kerstin Hasse, known to her online followers as Hasse mit Liebe – stood out at INMA&r.... Read More

Inky little masterpiece that your puppy can pee on

Oct 07, 2025 at 03:51 pm by admin

Here’s something else you can’t do with digital… a print ad that puppies can pee on was among winners in NZME’s Imprint campaign for agencies. Seni.... Read More

Scented pages and sh*t: Cannes’ ‘fresh’ look at print

Oct 05, 2025 at 06:33 pm by admin

Inventive applications of print among Cannes Lions 2025 winners and shortlists featured uses that challenge assumptions about the medium. Print Power’s Ulbe Jelluma say.... Read More

Picking potential subscribers and routes that lead to profit

Sep 01, 2025 at 03:27 pm by admin

A new INMA report looks at ways of building a subscriber base that promises a profitable and secure future for publishers. The report – ‘Beyond the funnel: Advi.... Read More

Being positive about news leads to a circulation boost

Aug 19, 2025 at 11:16 am by admin

It’s not all good news, but a policy of publishing at least 40 per cent positive news has seen print readership expand for Sach Kahoon. Based in Sirsa, Haryana, India,.... Read More