Content & marketing

More orderly comments strategy wins friends and subs

Apr 18, 2024 at 10:40 am by admin

A new comment strategy including a ‘subscribe to comment’ prompt on stories engaged community for Nine Publishing and increased subscriptions. Community manager M.... Read More

Subscribers respond to focused email newsletters

Apr 08, 2024 at 05:45 pm by admin

Hyper-local newsletters from Swedish local media conglomerate NTM may be very niche and relatively small, but they have proved significant for subscribers. In an INMA ‘.... Read More

Stepping up on WhatsApp as Instant Articles falls

Apr 08, 2024 at 02:10 pm by admin

Implementation of Meta’s ‘channels’ tool last December provided a platform for the expansion of an Argentinian publisher’s WhatsApp audience. Head of.... Read More

How efforts of a ‘naked scribbler’ led to an OED bias

Apr 05, 2024 at 03:33 pm by admin

Like some obscure or unlikely fact in a trivia game comes the information that one of the Murdoch family’s newspapers is among the world’s most prolific sources.... Read More

‘Invisible’ risk a branding lesson from history

Mar 27, 2024 at 10:00 am by admin

Globe & Mail content studio head Sean Stanleigh has a message for marketers tempted to the false economy of cutting brand awareness campaigns: Don’t do it. In an IN.... Read More