Content & marketing

‘Invisible’ risk a branding lesson from history

Mar 27, 2024 at 10:00 am by admin

Globe & Mail content studio head Sean Stanleigh has a message for marketers tempted to the false economy of cutting brand awareness campaigns: Don’t do it. In an IN.... Read More

News’ commerce content journey down the retail ‘rabbit hole’

Mar 25, 2024 at 04:13 pm by admin

With tech giants and major retailers moving into Australia’s billion-dollar retail media space, News Corp is looking for a share of their business. And at trade publica.... Read More

Money on the table: Readers ‘will pay for premium print’

Mar 20, 2024 at 03:32 pm by admin

Print’s continuing ability to amaze and influence has left industry leaders asking whether the march to digital media is leaving “money on the table”. It st.... Read More

Measures of success aren’t just the social ones you thought

Mar 13, 2024 at 01:19 pm by admin

Targeting hyperlocal audiences increases the likelihood of tapping into potential subscribers, Australian metro news publisher Nine has found. The publisher of the Sydney Mor.... Read More

Beyond crime and violence: Broadening news media’s focus

Mar 03, 2024 at 05:39 pm by admin

Concerns that news media’s coverage of events in disadvantaged areas failed to depict reality have been addressed following research by Swedish media group Schibsted. I.... Read More