Content & marketing

Magazines ‘thriving’ as readers are forced to stay at home

Aug 25, 2021 at 08:08 pm by admin

New Roy Morgan readership figures show Australia’s magazine industry finding new audiences, with some segments growing readership. Food and entertainment, home and gard.... Read More

Half and half: How Australia’s national papers both grew readership

Aug 23, 2021 at 08:45 pm by admin

The first of Australia’s Roy Morgan Total News readership figures is out, and as usual, there’s something for everyone: It’s just the way you tell it. Readi.... Read More

Airline urges vax return to ‘life as we knew it’

Aug 23, 2021 at 06:34 pm by admin

After hitting the headlines with a hard line of vaccinating staff, national airline Qantas has launched an emotional TV campaign offering rewards to encourage Australians to g.... Read More

Every step of the way: SCMP emphasises Hong Kong journey

Aug 17, 2021 at 11:55 pm by admin

Hong Kong’s English-language daily has tackled the unprecedented challenges of recent years with a journalism-focussed campaign that reinforces brand integrity. South C.... Read More

Games console users finally get access to Kayo Sports

Aug 16, 2021 at 07:27 pm by admin

News Corp has taken its Kayo Sports streaming service to PlayStation with a new app for PS4 and PS5. The launch into games consoles gives Australian fans access to the compan.... Read More