Content & marketing

Communities key to Reach’s WhatsApp successes

Sep 25, 2024 at 03:30 pm by admin

Working with WhatsApp, UK regional publishing group Reach has transformed the way it delivers content. And says engagement director Dan Russell in an INMA Ideas blog, the coo.... Read More

Epaper transformation ‘a blueprint for others’

Sep 03, 2024 at 11:42 pm by admin

A strategic subscription model and user-focussed redesign were fundamental to the success of Prothom Alo’s transition to an e-paper. The process has been marked by cont.... Read More

How NZ’s Post moved into a new era

Aug 30, 2024 at 06:44 am by admin

A bold rebrand of one of New Zealand’s longest-published mastheads set out to make a new generation fall in love with without alienating those who have always loved it..... Read More

Subscribers urged to follow their preferences

Aug 13, 2024 at 11:09 pm by admin

Delivering the value subscribers thought they signed up for, and addressing churn, are two problems familiar to most publishers. Aftenposten in Oslo, Norway has addressed bot.... Read More

Jelluma: The backlash that will secure print’s future

Aug 02, 2024 at 11:38 am by admin

A backlash against creation of an online “parallel universe” and growing recognition of its superior learning benefits are among factors set to shape the future of.... Read More