Müller Martini Australia will become part of a new Asia Pacific region as the Swiss mailroom and finishing systems manufacturer reorganizes global marketing and service.

The new region will include Australia and New Zealand, southeast Asia, Japan and Korea, with headquarters in Singapore and the current managing director of Müller Martini Singapore as its head.

The company says the moves to coordinate all marketing and service activities in eight global regions are part of a plan to strategically expand services for customers.

Established local sales and service companies will remain in force and provide their services by local personnel in the language of the customer.

“By pooling capacities and know-how of experienced product and service specialists within a larger region, customer services and sales support can be further strengthened,” says a spokeman.

After a 17-year career with the Müller Martini group, Livio Barbagallo leaves his role as Australia managing director and the company “upon mutual and amicable agreement with the board” by the end of the year. Barbagallo, originally from Switzerland, joined Müller Martini in 1996 and relocated to Australia in 2003.

Roman Beeler will become general manager of Müller Martini Australia from January 1, 2013. A long-serving employee, he is looking forward to the new role and keen to move the company forward together with his new management team.

Group chief executive Bruno Muller thanked Livio Barbagallo for “his valuable contribution to the development of the Australian market and the service to our local customers.

“At the same time we are convinced that the new strategic orientation of our organization is important for the future success of the company,” he says.