Hooking readers on the first article in a series is an age-old tactic being put to new use by Australian daily The Age.
Daniella Miletic, digital editor of the Melbourne mast.... Read More
Print is again king in Australia this weekend with an historic Sunday Australian published to mark Saturday’s coronation of King Charles III.
It’s a reminder th.... Read More
Determining the “health” of its subscribers has proved a healthy move for News Corp Australia.
The company’s Project Heartbeat AI is a process that fuses th.... Read More
South Africa’s News24 has claimed a “first” with an in-house elections forecaster used for the municipal polls.
In an INMA blog, the paper’s audience.... Read More
Content is still key, but publishers need to find new angles and perspectives to capture audience interest.
That’s the message from Luna Brailovsky, writing in an INMA.... Read More