Content & marketing

Picking potential subscribers and routes that lead to profit

Sep 01, 2025 at 03:27 pm by admin

A new INMA report looks at ways of building a subscriber base that promises a profitable and secure future for publishers. The report – ‘Beyond the funnel: Advi.... Read More

Being positive about news leads to a circulation boost

Aug 19, 2025 at 11:16 am by admin

It’s not all good news, but a policy of publishing at least 40 per cent positive news has seen print readership expand for Sach Kahoon. Based in Sirsa, Haryana, India,.... Read More

News turns to print for women’s footy promotion

Aug 18, 2025 at 12:00 pm by admin

Print is kicking goals with the revival of a familiar free-distribution format. Ten editions of wX – a partnership between Australia’s AFLW women’s football.... Read More

Friendlier bunny looks to make video ads a wabbit...

Aug 04, 2025 at 11:46 am by admin

That bunny – the star of the 2023 Superbowl weekend – was back in last week Sydney to promote News Australia’s ‘All Screens’ commercial video pro.... Read More

How India’s content creators are changing the shape of news

Jul 15, 2025 at 10:45 am by admin

Traditional media and content creators are changing the shape of news in India, a topic that came under scrutiny during WAN-Ifra’s Digital Media India conference in Chen.... Read More