Content & marketing

Be quick for INMA’s subs masterclass

Oct 30, 2024 at 08:21 am by admin

Registrations for INMA’s Subscriber Acquisition masterclass are about to close, ahead of its start next week. The event, themed for ‘unveiling the modern news sub.... Read More

Industry tightens up on ‘vague’ environment claims

Oct 26, 2024 at 04:40 pm by admin

A new code update sets standards for advertisers about what they can and cannot say about their environmental impact. Australian Association of National Advertisers policy an.... Read More

How 19 newsrooms ‘re-separated’ print and digital

Oct 16, 2024 at 08:47 am by admin

When Sinead Boucher famously acquired New Zealand’s Stuff media group for NZ$1 (A$91c), it came with an opportunity to rethink concepts taken for granted for years. O.... Read More

Deduplication ideal thwarted as player takes bat, ball home

Oct 14, 2024 at 04:07 pm by admin

It seemed like a good idea: full deduplicated stats for Australia’s free-to-air and BVOD broadcasting, accurately and promptly, the day after content had been watched..... Read More

Innovating and exploring: Media 24 meets evolving needs

Sep 25, 2024 at 04:02 pm by admin

Paid subscription models have been tailored to the evolving needs of South African publisher Media 24’s audience. In an INMA Ideas blog, operations director Edwina Lyne.... Read More