Axel Springer's Torsten Kruse talks advertising with ‘wow’ at next month’s WAN-Ifra India 2013/ Publish Asia conference.

Kruse, who is head of product and technology at the German publishing giant, has joined the crossmedia advertising summit element of the event, being held in Bangalore from September 11-13.

Axel Springer, one of the largest printing and publishing groups in Europe, has pioneered personalised advertising, offering a variety of solutions including hybrid data variable printing.

Other speakers include AIM Group regional director Katja Riefler, Ajay Vaishnavi (telecom director at India’s Times Internet), News UK group continuous improvement manager George Donaldson, George Jacob (executive director of Malayala Manorama, India), WAN-Ifra deputy chief executive Manfred Werfel, Rod Kenning (operations manager of Australia’s Polaris Media), IMRB International e-tech group business director Tarun Abhichandani and Saranga Wijeyarathne, marketing director of Ceylon Newspapers.

Full details of the conference can be found at www.publishasia.com.

With the boundaries of innovation constantly changing, the supporting Ifra India Expo will be a must-visit destination. Among exhibitors are Goss International, Manugraph and Mitsubishi, all of which have presses tailor-made for the sub-continent and ready to talk semi-commercial, being touted as ‘the way to go”.

Technology for inkjet imprinting on web offset has matured and manroland comes into the ring with this hybrid solution, while Fujifilm will debut its Jet Press 540W inkjet web.

OneVision, Bodhi-Pro, Percept are geared up with applications to reduce ink consumption, while Shakti Udyog launches telemetry-based newspaper vending machines which feed data back to the newspaper.

NineStars and MobStac focus on distribution of news via mobile devices, while a further ten international vendors are at the show to offer world-class content management tools for print and digital. Many more exhibitors offer prepress solutions, consumables and other attractions.

A Media Port attraction in the exhibition hall offers technical presentations for attendees to the expo, entry to which is free.