US newspaper trade event America East Media Business and Technology Conference returns to Hershey, Pennsylvania, from March 31-April 2, 2014 for what it says will be the year’s largest east coast newspaper event.

More than 600 attendees and 85 exhibitors are expected at a ‘streamlined’ event focussed on insights and best practices that will benefit chief executives and publishers as well as digital, revenue, audience and technology/operations professionals.

A business track covers new business models and advertising revenue strategies, sessions on generating revenue from consumers and print, increasing audience loyalty and engagement, and building mobile products, as well as a multimedia sales workshop.

The technology addresses outsourcing, cloud computing, operational efficiency, digital and commercial printing strategies, emerging media technology and the impact of the economy and new regulations.

Confirmed speakers include:

Larry Kramer, President and Publisher, USA Today;

Jan Schaffer (pictured), Executive Director at J-Lab American University

Matt Lindsay, President Mather Economics

Peter Bernardo, director of design and user interface, 352

Jim Brady, editor-in-chief, Digital First Media (invited)

Rebecca Capparelli, director of sales training and development, GateHouse Media

Jim Hamilton, group director, InfoTrends

Brad Harmon, corporate VP of sales and marketing, GateHouse Media

Hal Hinderliter, principal, Hinderliter Consulting Services

Oliver Knowlton, COO, PointRoll

Tim Landon, president Wrapports/Chicago Sun-Times (invited)

Mike Jameson, president and GM, Calkins Media

Jeff Litvak, SVP of Digital, ALM

Giles Morris, editor, Charlottesville (Virginia) Times

Hugh Price, director/operations planning, The Washington Post

Matt Sanders, general manager, Deseret Connect at Deseret Digital Media

Andy Vogel, former SVP/Emerging Media, Los Angeles Times