Media Super has taken naming rights of Australia's National Print Awards and will support two personal awards.

The partnership sees the superannuation fund "significantly increase" financial support for the awards, in addition to support it already provides for state-based awards and other industry initiatives.

It will back the young executive of the year competition and reintroduce that for the 'industry legend' reintroduced. Judges will consult with Media Super representatives on their choice.

Printing Industries' chief executive Bill says these awards are in addition to the existing gold sponsor awards by Heidelberg Australia, Currie Group and Fuji-Xerox Australia.

Media Super chief executive Graeme Russell says the super fund is always looking for ways to support for important industry initiatives: "The National Print Awards have made an enormous contribution to the industry over more than 30 years... (and) we are delighted to put our name and our support behind this terrific event."