A new five-unit Goss Sunday 2000 will replace two existing presses at Henry Wurst in Kansas City and still increase capacity.

One of America's largest printing, mailing and marketing communications suppliers, the company will install the 16-page, 70,000 iph press in December this year. It says the investment is part of a long-term growth strategy to further extend its market lead and diversify its range of both short-run, targeted or versioned products and long-run print jobs.

"We create a lot of targeted, heavily-versioned products and this press is built to manage that type of work cost-effectively and with quick turnarounds," says Timothy Wurst, director of marketing services, Henry Wurst. "These benefits will enable us to broaden our scope for new business, further increasing our competitive edge and, at the same time, helping our customers to do the same."

Founded in 1937, Henry Wurst boasts a varied customer portfolio, from some of the world's leading advertising agencies and corporations to small, local businesses. Plant manager Randy Radosevich says many of its customers have integrated the company directly into their CRM systems: "Our customers have always been our prime focus and any technology investment we decide to make has to provide them with new opportunities to differentiate their printed product and remain competitive."

The press will include a CS-1020 splicer, PCF-SQF pinless folder with PFF module for extra folding options, a Goss VITS Rotocut sheeter and Ecocool/T dryer.

Henry Wurst president Mark Hanf says the lines between digital and offset technology continue to blur and both will be a vital part of their future: "With our finger firmly on the pulse of the latest marketing trends and innovations, we see that print remains an important part of the marketing mix."