Newspapers in Australia and Asia are well represented among 87 finalists in the INMA Awards marketing competition.
Fairfax Media, News and APN are all up for awards, together with the South China Morning Post, HT Media in India and others.
Australia’s The NewspaperWorks publishers’ group is also among nominees.
The competition recognises excellence in marketing news brands. Winners will be announced at a dinner in New York on April 30 – at the end of the 83rd Annual INMA World Congress – capped by presentation of a ‘best of show’ award.
“This year's finalists truly capture the spirit of the news industry's transformation from print to multi-media, punctuated by outstanding ways of growing revenue, audience, and brand through creative marketing,” says INMA executive director and chief executive Earl J. Wilkinson.
The competition – held annually since 1935 – was judged by media and advertising executives from Belgium, Canada, Chile, Germany, India, Mexico, Pakistan, Peru, South Africa, Sweden, Switzerland, United Arab Emirates, the UK and USA.
“Being selected as a finalist is a major honour, a major accomplishment,” Wilkinson said. Award recipients by category and in alphabetical order are:
Category 1: Marketing Campaign with the Best Results
Under 75,000
Correio, Salvador, Brazil, “Campaign CD”
Diário do Pará, Belém, Brazil, “Professions Guide”
Diário do Pará, Belém, Brazil, “Chef's Recipes”
75,000-300,000
South China Morning Post, Hong Kong, China, “LuxeWatches App”
South China Morning Post, Hong Kong, China, “SCMP - Re:born”
The Sun-Herald, Sydney, Australia, “Sun-Herald Relaunch”
Over 300,000
Metro International, Stockholm, Sweden, “Metro Photo Challenge 2012”
The New Zealand Herald, Auckland, New Zealand, “The New Look Weekday New Zealand Herald”
Vechernaya Moskva, Moscow, Russia, “Re-Launching and Re-Branding the Newspaper”
Category 2: Brand Awareness Across Platforms
Under 75,000
Diário do Pará, Belém, Brazil, “Diário do Pará - 30 Years”
Gazeta do Povo, Curitiba, Brazil, “Repense”
WirtschaftsBlatt, Vienna, Austria, “WirtschaftsBlatt - Facts & Figures”
75,000-300,000
Independent Newspapers/The Cape Argus, Cape Town, South Africa, “Cape Argus Compact Re-Launch”
The Vancouver Sun, Vancouver, British Columbia, Canada, “The Vancouver Sun 100th Birthday Campaign”
The Washington Times, Washington, D.C., USA, “The Official Newspaper of 2012”
Over 300,000
Bild, Berlin, Germany, “Bild Confessor Campaign”
Die Welt, Berlin, Germany, “Die Welt: Prevailing its Multi-Platform Profile”
The Globe and Mail, Toronto, Canada, “Our Time To Lead - Series”
Category 3: New Brand/Product/Audience Development
Under 75,000
The Desert Sun, Palm Springs, California, USA, “Digital Natives - Born to be Wired”
Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém”
Diário do Pará, Belém, Brazil, “Diariopedia Olimpic”
75,000-300,000
The Gazette, Montreal, Québec, Canada, “The Gazette - WIG/OIG Stunt”
Schweizer LandLiebe, Zürich, Switzerland, “Successful Launch of Schweizer LandLiebe”
South China Morning Post, Hong Kong, China, “SCMP - Re:born”
Over 300,000
Irish Times, Dublin, Ireland, “The Best Place to Live”
Politiken, Copenhagen, Denmark, “New Section SPIS & BO”
The West Australian, Perth, Australia, “newhomesguide.com”
Category 4: Advertising Sales and Retention
Under 75,000
Antelope Valley Press, Palmdale, California, USA, “Marketing Made Easy”
Springfield News-Leader, Springfield, Missouri, USA, “Not Bad. For Just a Local Newspaper”
75,000-300,000
Democrat and Chronicle, Rochester, New York, USA, “Digital Marketing Services”
El Espectador, Bogotá, Colombia, “Bibo, a Commitment For a Better Life”
i next, Kanpur, India, “Retail Master”
Over 300,000
The Newspaper Works, Sydney, Australia, “Local Newspapers: Part of the Community DNA”
Toronto Star, Toronto, Canada, “Off the Clock”
Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg”
Category 5: Marketing Solutions for Advertising Clients
Under 75,000
Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People”
Pensacola News Journal, Pensacola, Florida, USA, “Pensacola Promotion”
Springfield News-Leader, Springfield, Missouri, USA, “Pink for Life”
75,000-300,000
El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life”
Het Nieuwsblad, Groot-Bijgaarden, Belgium, “Fidea Case”
Honolulu Star-Advertiser, Honolulu, Hawaii, USA, “Open House Guide (Classifieds)”
Over 300,000
The Denver Post, Denver, Colorado, USA, “U.S. Pro Cycling Challenge Social Media Viral”
The New York Times, New York, USA, “Blackberry 10 DealBook Sponsorship”
The West Australian, Perth, Australia, “Point & Pay”
Category 6: Digital Audience Usage and Engagement
Under 75,000
Gazeta do Povo, Curitiba, Brazil, “A Melhor Notícia”
The Herald-Times, Bloomington, Indiana, USA, “Htlivepage”
Mid Day, Mumbai, India, “Mid Day Digital”
75,000-300,000
Brisbanetimes.com.au, Brisbane, Queensland, Australia, “Brisbanetimes.com.au WiFi Train Campaign”
Expressen, Stockholm, Sweden, “Expressen Bar & Politics”
The Gazette, Montreal, Québec, Canada, “The Gazette - Frenglish”
Over 300,000
The Globe and Mail, Toronto, Canada, “Our Time To Lead - Re: Education”
The Hindu, Chennai, India, “Undumb India”
Verdens Gang (VG), Oslo, Norway, “The Christmas Central”
Category 7: Readership/Usage of the Print Publication
Under 75,000
Business Daily, Nairobi, Kenya, “'The Next Big Thing' Idea Competition by the Business Daily”
Coloradoan, Fort Collins, Colorado, USA, “Personalities”
Diário do Pará, Belém, Brazil, “D Weekly Magazine - Launch”
75,000-300,000
Cape Times, Independent Newspapers, Cape Town, South Africa, “Marikana”
The Columbus Dispatch, Columbus, Ohio, USA, “The New-Format Columbus Dispatch”
Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 2”
Over 300,000
Dainik Jagran, New Delhi, India, “How Much More Time Does Jharkhand Need: Awakening a State”
Newspaperswork, Brussels, Belgium, “6 Things You Can Miss While Reading a Newspaper”
Sunday Times, Johannesburg, South Africa, “Sunday Times Girls Gone Wild Campaign”
Category 8: Print and Digital Subscription Sales
Under 75,000
Townsville Bulletin, Townsville, Queensland, Australia, “Townsville Bulletin Flat Wrap”
75,000-300,000
The Hamilton Spectator, Hamilton, Ontario, Canada, “New York Times”
S-R Media/The Spokesman-Review, Spokane, Washington, USA, “Connect Package”
South China Morning Post, Hong Kong, China, “SCMP - Re:born”
Over 300,000
The Australian, Sydney, Australia, “The Australian - Intro Offers Subscription Strategy”
The Irish Times, Dublin, Ireland, “The Irish Times Home Delivery Service”
Toronto Star, Toronto, Canada, “Star Dispatches”
Category 9: Print Single-Copy Sales
Under 75,000
Diário do Pará, Belém, Brazil, “Chef's Recipes”
Diário do Pará, Belém, Brazil, “Dr. Answers”
Diário do Pará, Belém, Brazil, “Iron Age in Pará: The Beauty and Importance of the Use of Iron in the History of Belém”
75,000-300,000
Ekstra Bladet, Copenhagen, Denmark,“Ekstra Bladet Guldfeber”
i newspaper, London, United Kingdom, “i newspaper”
Independent Newspapers, The Cape Argus, “Cape Argus Brand Campaign Phase 1”
Over 300,000
Detroit Media Partnership, Detroit, Michigan, USA, “Detroit Tigers 2012 Partnership”
The Sydney Morning Herald and The Sun-Herald, Sydney, Australia, “Win a Hamilton Island Holiday a day”
Verdens Gang (VG), Oslo, Norway, “Relaunch VG Helg”
Category 10: Public Relations and Community Service
Under 75,000
Diário do Pará, Belém, Brazil, “The Strength of Our Land and Our People”
East Anglian Daily Times and Ipswich Star, Suffolk and Ipswich, United Kingdom, “Maths Challenge”
Tallahassee Democrat, Tallahassee, Florida, USA, “Go Pink! Tallahassee”
75,000-300,000
The Age, Melbourne, Australia, “The Age Run Melbourne”
El Espectador, Bogotá, Colombia, “Bibo, a Commitment for a Better Life”
Standard Group Limited, Nairobi, Kenya, “The Stand Campaign”
Over 300,000
Hindustan Times, New Delhi, India, “You Read, They Learn”
Times of India, India, “Social Impact Awards”
Times of India, Chennai, India, “Bring Back Auto Meters”
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