Indian, Asian and Australasian publishers shared the limelight in the INMA Awards, presented in San Francisco on Tuesday night.
Among them, Fairfax Media’s Real-Time Working project won the new Global Innovation Award, with Times of India publisher Bennett, Coleman and Co among regional winners and its chief executive Ravi Dhariwal (right) awarded the Silver Shovel for service to INMA and the media industry.
Among top winners were:
- South China Morning Post, Hong Kong (best brand awareness campaign across platforms, and best new print product, group 1, for Style);
- Navbharat Times, New Delhi (best use of an event to build a news brand, group 2);
- mX, Sydney/Melbourne (best new mobile app or website, and best idea to grow digital audience or engagement, group 1);
- Dainik Jagran, New Delhi (best idea to encourage print readership or engagement, and best idea to grow single copy sales, group 2);
- APN NZ Media, Auckland (best marketing solution for an advertising client, group 1).
The event during the INMA World Congress honoured 30 of the world’s best news media sales and marketing initiatives, with Norway’s VG taking home a coveted ‘best in show’. Second place went to the South China Morning Post, with third to the London Evening Standard.
The South China Morning Post’s ‘Celebrating Hong Kong’ campaign marked the company’s 110th anniversary with a “hugely ambitious brand awareness campaign that celebrated everything for which Hong Kong residents should be proud”.
News Corp Australia’s mX and the South China Morning Post were among the six companies which won two first-place awards. Overall, 30 first place awards in 15 categories across two audience groups were presented to 24 media companies. The competition garnered 560 entries from 149 market-leading news media companies in 37 countries.
Executive director and chief executive of INMA Earl Wilkinson said winning entries showed “this isn’t your father's newspaper or magazine anymore”.
“The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platforms options, and challenge for media companies is syncing needs with options. The creativity was fantastic.”
The competition was judged by an international panel of 28 executives in the media and advertising communities from 13 countries including Australia and Singapore, with judging was based on concept, creativity, copy, design, production, effectiveness, and results.
Full results:
Best Brand Awareness Campaign Across Platforms
Group 1
First Place: South China Morning Post, Hong Kong, China, “Celebrating Hong Kong”
Second Place: The Tennessean, Nashville, United States, “TN Media Rebrand and Launch”
Third Place: Gazeta do Povo, Curitiba, Brazil, “Política Cidadã - Take On Your Power”
Group 2
First Place: Helsingin Sanomat, Helsinki, Finland, “Helsin”
Second Place: Chicago Tribune, United States, “Digital Experiential Program”
Third Place: Dainik Bhaskar, Mumbai, India, “Unmetro Your Mind”
Best Public Relations or Community Service Campaign
Group 1
First Place: Aftenposten, Oslo, Norway,“How Aftenposten With Partners Increased Young People's Electoral Participation”
Second Place: South China Morning Post, Hong Kong, China, “Celebrating Hong Kong”
Third Place: Calgary Herald, Canada, “The Flood of 2013: A Community Service Campaign”
Group 2
First Place: London Evening Standard, United Kingdom, “Ladder for London”
Second Place: The Times of India, New Delhi, India, “I Lead India - Organ Donation Day”
Third Place: The Straits Times, Singapore, “48 Values From the News”
Best Use of an Event to Build News Brand
Group 1
First Place: Gazeta Sporturilor, Bucharest, Romania,“Where's the Money from Bute Gala?”
Second Place: Kleine Zeitung, Graz, Austria, “Spot 'General Election'”
Third Place: The Windsor Star, Windsor, Ontario, Canada, “The Transformation of a Lifetime”
Group 2
First Place: Navbharat Times, New Delhi, India,“All Women Bike Rally”
Second Place: VG, Oslo, Norway, “Chess World Championship 2013”
Third Place: De Telegraaf, Amsterdam, The Netherlands, “The Apple of Orange”
Best New Print Product
Group 1
First Place: South China Morning Post, Hong Kong, China,“Style: The New Voice of Avant-Garde Asia”
Second Place: Gazeta do Povo, Curitiba, Brazil, “Bom Gourmet”
Third Place: Diario do Para, Belém, Brazil, “World Cup Mini Stadiums”
Group 2
First Place: La Nación, Buenos Aires, Argentina,“Suplemento Sábado”
Second Place: The Times of India, Mumbai, India, “Wedding Times”
Third Place: Metro, Warsaw, Poland, “Metro on High Heels: Free Magazine for Women”
Best New Mobile App or Website
Group 1
First Place: mX, Sydney/Melbourne, Australia,“mX Smartphone App”
Second Place: The Chronicle Herald, Halifax, Canada, “The Chronicle Herald iOS 7 App Launch”
Third Place: La Presse, Montréal, Canada, “La Presse+ Free Subscription Digital Edition for iPad”
Group 2
First Place: The New York Times, United States, “Today's Paper Web App”
Second Place: Aftonbladet, Stockholm, Sweden, “Tipsa!”
Third Place: VG, Oslo, Norway “VG+ 2.0”
Best New Mobile Service
Group 1
First Place: Winnipeg Free Press, Winnipeg, Canada, “Blippar”
Second Place: Russmedia Digital, Schwarzach, Austria, “VOL.at Mobile Service Strategy”
Third Place: Jornal do Commercio, Recife, Brazil, “ComuniQ”
Group 2
First Place: Die Welt, Berlin, Germany, “Welt der Zukunft”
Second Place: The Times of India, Mumbai, India, “Alive - Augmented Reality App”
Third Place: Aftonbladet, Stockholm, Sweden, “Local Mobile Advertising”
Best Launch of a Brand or Product to Create a New Audience Segment
Group 1
First Place: Dagblad de Limburger, Sittard, The Netherlands, “Vastelaovend in Limburg”
Second Place: South China Morning Post, Hong Kong, China, “48 Hours - Right Place, Right Time”
Third Place: mX, Sydney/Melbourne/Brisbane, Australia, “mX Smartphone App”
Group 2
First Place: The New York Times, United States, “Local Marketing Efforts Worldwide to Support the International New York Times Launch”
Second Place: The Hindu Tamil, Chennai, India, “The World Comes Alive in Tamil”
Third Place: The Times of India, Mumbai, India, “The Wedding Times”
Best Idea to Encourage Print Readership or Engagement
Group 1
First Place: Žurnal, Ljubljana, Slovenia, “Positive News”
Second Place: Irish Independent, Dublin, Ireland, “Choices”
Third Place: Stomp, Singapore, “From Mobile and Web to Print”
Group 2
First Place: Dainik Jagran, New Delhi, India, “Creating a Newspaper for the Future, by The Future”
Second Place: The Independent, London, United Kingdom, “The Independent Redesign”
Third Place: Aftonbladet, Stockholm, Sweden, “Frequency Campaign”
Best Idea to Grow Digital Audience or Engagement
Group 1
First Place: mX, Sydney/Melbourne/Brisbane, Australia, “mX Smartphone App”
Second Place: Gazeta Wyborcza, Warsaw, Poland, “The Magic Roads”
Third Place: Aftenposten, Oslo, Norway, “Multimedia Features”
Group 2
First Place: Aftonbladet, Stockholm, Sweden, “TV of the Future - Together with Viewers”
Second Place: 24sata, Zagreb, Croatia, “24sata Grows Digital Engagement”
Third Place: Wegener Media, Apeldoorn, The Netherlands, “Introducing Our Digital News Products”
Best Use of Social Media
Group 1
First Place: GT/Expressen, Göteborg, Sweden, “#VoteGBG”
Second Place: La Prensa Gráfica, San Salvador, El Salvador, “Publigeek”
Third Place: Aftenposten, Oslo, Norway, “Behind the Front Page”
Group 2
First Place: VG, Oslo, Norway, “VG Chess World Championships 2013”
Second Place: The Times of India, New Delhi, India, “I Lead India - Organ Donation Day”
Third Place: The New York Times, United States, “Social Media Ubiquity”
Best Idea to Grow Subscription Sales
Group 1
First Place: Aftenposten, Oslo, Norway, “Transforming Print into Digital Readers”
Second Place: The New Zealand Herald, Auckland, New Zealand, “Partnering for Sustained Growth”
Third Place: DNA, Strasbourg, France, “Home Grown Since 1877”
Group 2
First Place: Sunday Times, Johannesburg, South Africa, “Sunday Times Food Weekly Cookbook”
Second Place: Dainik Bhaskar, Mumbai, India, “Speak Up Bihar”
Third Place: The New York Times, United States, “Holiday Sales”
Best Idea to Grow Single Copy Sales
Group 1
First Place: Diário do Pará, Belém, Brazil, “Super Ball Cards Collection”
Second Place: The New Zealand Herald, Auckland, New Zealand, “The New Zealand Herald 150th Birthday Reader Promotion”
Third Place: Cape Argus, Cape Town, South Africa, “Brand Radio: Bail”
Group 2
First Place: Dainik Jagran, New Delhi, India, “A Newspaper Galvanizes a Shared Identity Among 100m People”
Second Place: Sunday Star-Times, Auckland, New Zealand, “Sunday Star-Times Hot Wheels”
Third Place: Sunday Times, Johannesburg, South Africa, “Sunday Times Healthy Living Supplements”
Best Idea to Grow Advertising Sales or Retain Advertising Clients
Group 1
First Place: The Desert Sun, Palm Springs, California, United States, “The Desert Sun Holiday Gift Guide”
Second Place: mX, Sydney/Melbourne/Brisbane, Australia, “mX Smartphone App”
Third Place: The Straits Times, Singapore, “SPH iink Awards”
Group 2
First Place: VG, Oslo, Norway, “Tactus: An In-House Mobile Advertising Agency at VG”
Second Place: Dainik Jagran, New Delhi, India, “Retail Guru: Developing Retail Markets”
Third Place: Dainik Bhaskar, Mumbai, India, “The Box Office Advantage”
Best Marketing Solution for an Advertising Client
Group 1
First Place: APN NZ Media, Auckland, New Zealand, “APN and Tourism Australia: Explore Your Australia Passions”
Second Place: Winnipeg Free Press, Canada, “Travel Manitoba Integrated Marketing Campaign”
Third Place: Russmedia Digital, Schwarzach, Austria, “Live Ads (Billboard Silvretta Montafon)”
Group 2
First Place: Bild, Berlin, Germany, “Alpina's 'Volks-Farbe' Campaign”
Second Place: The New York Times, United States, “Citi Bike Sponsorship of The Scoop App”
Third Place: Toronto Star, Canada, “Go Beyond”
Best Idea or Innovation to Create New Profit Centres
Group 1
First Place: Edmonton Journal/Calgary Herald, Edmonton, Canada, “Gastropost”
Second Place: The Manly Daily, Manly, New South Wales, Australia, “Local Shoppa”
Third Place: South China Morning Post, Hong Kong, China, “Education Post - Set Your Course for Life”
Group 2
First Place: The Dallas Morning News, United States, “Speakeasy”
Second Place: The Times of India, Mumbai, India, “Alive - Augmented Reality App”
Third Place: Hindustan Times, New Delhi, India, “Page One Plus”
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