A new office for global digital marketing technology company Crimtan brings Tara Crosby back to Sydney, where she worked for News Limited.

Digital specialist Crosby – who becomes managing director – worked for News (now News Corp Australia) before before joining Crimtan at its London headquarters.

Crimtan has been serving clients in Australia for more than two years and says it will will use this experience and local user data to deliver campaigns using both programmatic RTB and unique non-exchange inventory.

A proprietary real-time audience and media platform, Ramp360 allows data to flow between integrated DMP and DSP, providing campaign analysis and audience insights for mobile and display. Audience data is enhanced by integration with comScore demographic data and hyperlocal geotargeting through a partnership with Digital Element.

At the new Australia office in Pitt Street, Crosby will be joined by sales manager Candice Driver (right) – who previously held roles at Yahoo and AOL UK – and client services manager Angus Rollason from Boost Media.

“Australia’s display market is maturing and Crimtan will play a significant role in its future growth,” says Crosby. “We have our own technology – which differentiates us from companies using third party DSPs – and as we offer unique data, tools and strategies, we can work comfortably alongside agency trading desks and complement their existing activity.”

She says opportunities for marketers in Australia are vast, and looks forward to building new partnerships in the Asia-Pacific.

Crimtan has offices in 12 countries and operates in more than 50 EMEA and Australasia markets. It was recently been named a finalist in the 2014 August Equity Pathfinder 20 Index of the UK’s most exciting emerging technology companies, the accolade following becoming a Red Herring Europe Top 100 winner and being named ‘one to watch’ by the UK Sunday Times’ Tech Track 100 League.

Pictured on our home page: Tara Crosby