New INMA Global Media Awards categories for video, print advertising, native advertising, data analytics, consumer research, innovation and incubation "match the media environment of today".
Entries close on January 29 for the competition which rewards the best ideas to innovatively grow media companies' audience, revenue and brand. They will be presented at a ceremony at London's Victoria and Albert Museum at the end of the 2016 INMA World Congress on May 24.
The awards competition, established in 1937, covers six genres - energise brands; create new products; grow, engage, and monetise audiences; grow advertising revenue; develop customer insights; and instill innovation.
Executive director and chief executive Earl Wilkinson says they represent "our industry's best foot forward" in engaging with the changed media landscape: "How do we add new life to news brands? How do we stand out in the consumer's mind and the advertiser's mind in a crowded digital marketplace? How do we apply next-generation data analytics to the basics of the news business? How do we make the process of innovation central to how a media company operates? INMA aims to answer these questions with the Global Media Awards," he says.
New categories "unique to the media environment of today" suggested by members and approved by the association's board are:
Best Brand Awareness Campaign
Best Public Relations or Community Service Campaign
Best Use of an Event to Build a News Brand
Best New Print Product
Best Use of Mobile
Best Use of Video
Best Launch of a Brand or Product to Create an Audience Segment
Best Idea to Encourage Print Readership or Engagement
Best Idea to Grow Digital Readership or Engagement
Best Use of Social Media
Best New Paid Content or Subscription Initiative
Best Idea to Grow Advertising Sales or Retain Advertising Clients
Best Marketing Solution for an Advertising Client
Best Execution of Print Advertising
Best Execution of Native Advertising
Best Use of Data Analytics
Best Use of Consumer Research
Best New Corporate Innovation Initiative
Best New Concept to Incubate Products or Ideas
Best Idea or Innovation to Create New Profit Centers
For 2016, INMA expanded the number of categories in the Global Media Awards competition from 15 to 20, added regional "best of show" winners, and integrated key concepts from its popular Global Innovation Awards competition. New groupings see circulation and audience replaced by regional/local news brands and national/international news brands.
Entries are to be submitted online at www.inma.org/awards, where complete category descriptions, rules, judging criteria and other information is available.
The awards will be presented on Tuesday, May 24, at the conclusion of the 86th Annual INMA World Congress.
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