GMG’s ColorServer colour management functions have been included in the AdSend ad delivery system following an agreement with Vio Worldwide. Within the browser-based AdSend system, the GMG application performs colour transformations of ads that are delivered through the system. Users can adjust total ink coverage and automatically bring down ink weights in PDFs. It can also convert colour space, allowing AdSend to ensure that the correct target colour space is applied and that the PDF is print-ready when the publisher receives it. A user is presented with the transformed PDF for approval, giving control of the finished document before submission to the publisher. Since its release in March, AdSend has been adopted as a method to receive ads by publishers including Hachette, IPC and City AM.