Ahead of this year's World Publishing Expo in the city, WAN-Ifra is taking its 2016 Digital Media Europe event to Vienna (April 20-22).

Digital revenue strategy will take centre stage in an event which promises an "array of world-beaters", including the chief executive of the world's most popular newspaper website and the head of news for "the most valuable corporation on the planet".

the founders of Storyful and Mic will share a platform with the vice chairman of the New York Times, all coming together to weave visions of the key themes of online reader revenue, the end of display advertising 1.0, and future thinking on revenue streams.

Keynoters include:

-MailOnline chief executive Kevin Beatty, who has the kind of problems most news chief executives would happily trade for, will explain what the website can do next to stay ahead. Parent group DMG Media has already launched an online member portal (MyMail), a reward points portal and a cross-platform unified sales team called Mail Brands.

-Michael Golden, vice chairman of the New York Times and another world leader in transforming a prestigious paper brand into a ground-breaking digital property, spoke at WAN-Ifra Middle East conference in February. "Print is critically important to us, and I believe we will be printing newspapers for maybe two more generations, but our media is facing a day when it will be 100 per cent digital," he says. "If we don't get ready for that, we won't be part of that world."

The programme also includes speakers whose products sprang fully-formed from digital: Mobile-first from day one, Quartz was always a ground-breaker, creating stories and boosting engagement by publishing its internal conversations. Its latest move sees it release a new news app that mimics text. Zach Seward, Quartz vice president of product and executive editor, will explains how texting the news is just one way they are rethinking content and reader relationships.

The value of reader relationships is one of the things that catapulted Mic co-founder Jake Horowitz into the limelight. Once dubbed the "most earnest millennial in the room", Horowitz, and co-founder Chris Altchek, built a US$ 100 million startup in four years and his knack of tapping into the millennial demographic scored him an interview with Barack Obama.

Other speakers include:

-branded content strategist Melanie Deziel, who prior to launching her own agency, was the first editor of branded content at the New York Times' T Brand Studio

-Mark Little, already a familiar name for founding Storyful, but adding a new dimension to his forecasts now that he is Twitter VP of Media Partnerships;

-Industry icon and now Google's head of news Richard Gingras, who represents the most valuable listed company in the world, and

-Bild's managing director of digital Stefan Betzold, representing the world's best-selling newspaper outside of Asia.

Other sessions discuss native advertising, distributed content, and the 'regional heroes' series of local solutions to global questions. Workshops cover drone journalism, and "how to break news faster, survive a little longer - and not get sued".

The full programme can be found at http://events.wan-ifra.org/events/digital-media-europe-2016