It's not pitched at newspapers, nor can you install or even see one tomorrow, but with digital print pioneer Benny Landa behind it, the twin-engine Landa W10P web press was bound to attract DRUPA interest.

The Landa W10P Nanographic Printing Press - to use its full name - aims at "high quality publishing applications" such as magazines, journals, catalogues and direct mail, printing a claimed two million magazine pages per eight-hour shift.

Landa - who introduced the Indigo press technology he sold to HP and is now chairman of the new company - says the press has twin printing engines, each with four-to-eight colours, and print on a 41" (1041 mm) wide web of "virtually any coated or uncoated paper stock, ranging in weight from 30 gsm to cardstock" at 200 metres/minute.

Since the process creates "zero strikethrough", it is claimed to be able to produce magazine-quality printing even on the lightest - and cheapest - uncoated papers.

Landa, the consummate showman, claims 200,000 visitors came to the stand - 40,000 of them to see presentations, albeit not of the W10 - and to have taken orders worth 450 million Euros for his range of presses.

"Fourteen years of nanotechnology research has enabled us to make tremendous breakthroughs in the quality, speed and cost of digital printing," he says. "The W10P is up to 24 times faster than any other commercial quality digital press, and is a technology platform that will help drive business growth and publisher profitability."

Landa says it will start shipping to customers in late 2017.

During the show, Quad/Graphics - which owns control systems specialist Quadtech - announced that it would adopt Landa Nanography as its 'next digital printing technology".

The US publication printer will strategically collaborate on bringing Landa technology to the publication market, chairman Joel Quadracci saying it has the potential to disrupt the publication market, "marrying the power of modern digital technology with today's market needs for highly versioned short-run publications".

Landa recalled how he had visited Quad/Graphics 20 years ago, and had been "inspired by Harry Quadracci's humanity and struck by his vision.

"Today we are thrilled to be partnering with Quad/Graphics, which, under Joel Quadracci's leadership, has become the preeminent force in the publishing market - and continues to be a company of both soul and vision.

"The publishing industry is about to change, to undergo a digital transformation, starting with short-run magazines and journals. No one is better positioned than Quad to work with us in bringing about that change."