A Christian publisher in the Netherlands is the first user of Integration X's new dummying and planning solution.

Erdee Media Groep in Apeldoorn now has both its display and classified ads handled in one system following the go-live of Planpoint and their new Zeno booking system and Adpoint ad production.

Tight integration of the involved systems gives flexibility from the booking of an ad through the production phase as well as planning, and all the way to the final product.

The browser-based system can run in the cloud on as an on-premises installation, sharing its database with Integration X's Adpoint for ad material production and tracking. This means ads can be tracked from the moment they are booked until they appear on the pages, giving ultimate flexibility all the way up to deadline. Features include intelligently automated ad placement to build both display and classified pages, with advertising pages without editorial content going straight to output. Editorial pages go to the editorial system or they can be opened directly in InDesign to have content placed around the ads.

Founded in 1971, Erdee Media Groep is a Dutch media company built on a Christian foundation. Its main daily title is Reformatorisch Dagblad with a circulation of approximately 60,000 copies, and the company also publishes a number of magazines, as well as digital publications.