Predictive analytics are part of a new content personalisation and targeting module introduced with the new version of Newscycle's Onset digital content management platform.

In addition to Onset Engage, version 2016-4 also provides enhanced ad serving with integration to Google's DoubleClick for Publishers.

A new email notification capability also lets users receive alerts based on content categories, and automates production of multi-site environments, where a single landing page can be shared across several publications or domains.

Product strategy director Kelli Chmielorz says the fourth rapid release since the June introduction of Onset meets the company's promise to aggressively deliver tools to meet industry demands: "Added features simplify content management processes, and the Engage module allows publishers to understand their readers better," she says. "It provides a complete profile of each website visitor so publishers can deliver targeted, fresh content to help retain audiences and attract readers."

Engage tracks website visitors and works with every type of reader engagement across a publisher's digital channels to present personalised content in real time Publishers can target an audience's unique interests and use predictive analytics to understand customer behaviour. A built-in multimedia content curation tool enables readers to choose and share topics.

"Advertisers can place ads adjacent to editorial content relevant to potential customers, and they can also be placed on sites that generate the highest numbers of impressions," she says.

A site visitor's online activity is traced by progressively collecting audience information from a variety of sources - web analytics, registration databases, demographic data repositories, paywall subscriptions - as well as social media user data, allowing for continually refined targeting. An Ad Spots module allows simple block creation and ad serving anywhere on an Onset site, supporting Google DFP as well as other tag managers.

The same workflow notifications offered with Slack integration is now available through email, and a new publication taxonomy level allows a publisher to use one home page for multiple publications. Also new is integration with Connect partner 
Parse.ly for real-time and historical analytics.