AFP aims to build trust in PR

Apr 13, 2021 at 11:22 am by admin

Agence France-Presse has named Anne Boussarie to run its new MediaConnect subsidiary.

To be launched in May, the platform aims to connect the information industry with companies and other groups. Access to content will be will be free for journalists, with the source certified.

They will be able to customise content and be alerted about specific topics.

Boussarie was previously at Getty Images, and spent more than 15 years in management positions covering France, Germany, Austria, Switzerland and Scandinavia.

• Last month, AFP named Sarah Stewart as its sales and marketing director for the Asia-Pacific region. AFP’s Dubai and Gulf bureau chief since 2019, she succeeds Marc Lavine in this position, as Lavine moves to North American as regional director.

Stewart began her AFP career as a journalist at the Sydney bureau in 1995. Her new role will take her back to a part of the world she knows well, having spent most of her career in the region: she was previously news editor in Bangkok, Malaysia bureau chief, and also held various positions at AFP’s Asia-Pacific regional headquarters in Hong Kong, where she was deputy desk chief, and then desk chief and deputy regional editor-in-chief.


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