Video platform Brightcove has expanded its business reach with the launch of a focussed ‘virtual events’ product.

It describes Virtual Events for Business as a broadcast-quality solution for team-level, departmental and enterprise-wide events.

The event creation, marketing and delivery platform is designed to service the rapidly expanding number of events hosted across enterprises, with customisable event templates, interactive calls to action, post-event archiving, multi-device support and attendee interactivity features, as well as live clipping of event video to multiple social media channels.

Zoom and Microsoft Teams integrations are included, along with a registration connector for Cvent and user engagement analytics.

Brightcove says the virtual events market will continue to grow as marketers, communications, and human resources professionals rely on connecting with their audiences. It quotes eMarketer and Grand View Research estimates that the global virtual events industry will grow nearly tenfold by 2030, from US$78 billion in 2019 to $774 billion.