‘Coding Olympiad’ a major INMA winner as India shines

Jun 04, 2021 at 11:19 am by admin

It was Thursday evening by the time publishers in India got to learn of their INMA Global Awards successes… and oh, what a night they had!

Indian companies scored 17 of the events placings – Times Group taking three seconds and two thirds – as well as a raft of honourable mentions in the awards, announced from New York at 10.30 on Thursday morning.

The Hindustan Times was also judged best in South Asia for its Code-a-Thon “coding Olympiad” (pictured).

ABP won a third place for best brand awareness, with Amar Ujala and DB Corp taking honourable mentions, while The Hindu Group took a first place and Times of India a second for best public relations or community service campaign, with honourable mentions there for The Hindu, Hindustan Times (two) and Times of India (two).

Times of India was also prominent in best use of an event to build a news brand with one of two first places awarded – the other went to Hindustan Times for its Code-a-Thon – while ABP scored a third place. Honourable mentions went to the Economic Times and Jagran Prakashan.

Among winners for best idea to encourage reader engagement, there was a second place for Times of India, and honourable mention for Naidunia, and Times Group.

Indian publishers demonstrated their expertise in the use of print category, taking every regional brands place except first (which went to Austria’s Russmedia). Second was Amar Ujala, and third Rashtradoot, and (in groups) Times of India Group, while honourable mentions went to Amar Ujala, Bangalore Mirror and Maharashtra Times.

Showing their expertise in video were Times of India and Jagran New Media, both with honourable mentions, while Navbharat Times & Ei Samay earned second places for best use of audio, with an honourable mention for HT Media.

In the social media category, Jagran Prakashan took second and third places, with honourable mention for Hindustan Times and India Today Group.

A second place in best initiative to register users went to Times of India, with an honourable mention went to Hindustan Times, while for the best initiative to retain subscribers, Vijay Karnataka’s ‘Newspaper delivery Super Heroes’ took a first place. Among subscription niche products, Navbharat Times & Ei Samay scored an honourable mention.

The honours rolled on with the best idea to grow advertising sales, where there was a first place for Hindustan Times’s Code-athon, and a third for Times Group’s ‘Scan it Own it festival’. Honourable mentions went to Amar Ujala, Vijay Karnataka, Dainik Bhaskar and DB Corp.

The Hindu was placed second in execution of native advertising, with an honourable mention to Amar Ujala, while best product and tech innovation was won by Malayala Manorama, with a third place going to Hindustan Times, and honourable mention to ABP.

In best use of data to drive advertising – where judges did not award a winner among regional brands – honourable mention went to Jagran Prakashan and the Times Group.

See the full list of winners and links to submissions here.

Sections: Newsmedia industry


or Register to post a comment