Cannes print ads sheet home creative impact

Aug 01, 2021 at 06:08 pm by admin

Ten Lion-winning newspaper, magazine and promotional entries serve to reinforce the message that used creatively, print media has impact nothing else can match.

It’s just a shame that For the Love of Print – Print Power’s beautiful showcase of the best from this year’s Cannes Lions International Festival of Creativity – is reaching a greater audience as an e-booklet.

Free to download here, it includes the power of an Argentinian publisher’s fire-resistant newspaper, to Dove’s ‘Courage is beautiful’ portraits – showing the stark ravages of PPE on the faces of health workers (above) – which won the Grand Prix.

To make the point that the truth is as valuable as money, Brazil’s Folha de S.Paulo produced a special edition which looked like broadsheet-sized banknotes. Pages printed in the same location as Brazilian currency and using the same criteria featured security paper, a watermark with light and dark tones, elements visible to UV light, fluorescent fibres, holographs, microlettering, microprints, micro-perforated numbering and tactile printing.

And there’s more: Like the book of tampons which attracted VAT at only seven percent – which tampons sold as an item commanded 19 per cent – which showed up the folly of the German government’s tax rulings. And Ogilvy’s print ads for relationship counselling service Relate featuring older people (top) championing the importance of sex and intimacy with slogans such as ‘Over the hill. And the table. And the sofa’.

Case histories and brief videos accompany each of the winners, with the whole free to download from Print Power.


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