Content automation specialist United Robots has scored a breakthrough with its first North American publisher client.

The company reports the “very digitally savvy” Brunswick News in New Brunswick, Canada is live with automated sports content as part of an automation pilot. “We deliver game reports for two junior ice hockey leagues in the region, complete with game graphics with team logos, results and goal scorers,” says chief marketing officer Cecilia Campbell.

The new junior sports content forms part of Brunswick News' subscription offer, and covers game reports from the Maritime Junior Hockey League and NB/PEI Major Midget Hockey League.

Editor-in-chief Jackson Doughart says the hockey match reports will add value to subscribers and bring greater quantity and quality of sports coverage.

Brunswick News was early in launching a digital subscription business and has fine-tuned its reader revenue strategy over ten years.