A partnership between Amazon Web Services and Salesforce helps streaming companies personalised viewer experiences at scale.

The two have teamed to streaming technology with viewer data and feedback analysis tools to help distributors deploy, scale and personalise streaming subscriptions.

Salesforce’s Christopher Dean says the relationship brings together an industry-specific media offering designed for direct-to-consumer video and live streaming services. “This allows content distributors to enhance their capabilities while also helping them rapidly launch new service offerings, such as subscription packages and product bundles,” he says.

“Together, we’re providing a customisable set of scalable and easy-to-deploy content tools and AI-driven subscriber journeys to further help studios, streamers, publications, and other distributors quench consumers’ thirst for personalised content.”

The global offering is powered by Salesforce Customer 360 and Media Cloud subscriber lifecycle management capabilities, including AI-enabled personalisation, customer data and analytics, and AWS’ media, data, analytics, AI, and machine learning capabilities.

The technology streamlines how the subscriber journey is managed from registration to new service features; provides content monetisation, payments, and entitlements; supports the delivery of more dynamic, targeted ads; and improves customer interactions and campaigns to reduce customer churn.