Chairman and publisher of the ‘New York Times’ Arthur Sulzberger Jr has joined the programme of WAN-Ifra’s 9th International Newsroom Summit, to be held in London from September 8-9. He will talk about paid content and the importance of leveraging audience and reader engagement. The Times has announced it will be introducing a paid model for NYTimes.com in 2011. The site will offer users free access to a set number of articles per month and then charge users once they exceed that number. The Newsroom Summit, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) and Newsplex (http://www.wan-ifra.org/newsplex) will focus on what the next generation newsroom will look like and how it will operate. Full conference details can be found at http://www.ifra.com/newsroomsummit Mr Sulzberger is responsible for the New York Times' long-term business strategy and runs the company's flagship enterprise on a day-to-day basis. He believes reader engagement is the future of the news business model. Other speakers at the Newsroom Summit include: - Jeff Jarvis, Associated Professor and Director of the Interactive Journalism Program, City University of New York (via Videolink); - Adrian Jenkings, Chief Executive, Archant Ltd., UK; - Marcelo Rech, General Director for Product, RBS Group, Brazil; - Reetta Meriläinen, Editor-in-Chief Helsingin Sanomat, Finland; - Raju Narisetti, Managing Editor, Washington Post, USA; - Marc Walder, CEO Switzerland/Germany, Ringier, Switzerland; - Andreas Wiele, Member of the Board/President BILD Division and Magazines, Axel Springer, Germany. Full details at http://www.ifra.com/newsroomsummit The event will be preceded by a one-day Newsplex workshop on editorial management and reorganisation, and by a guided tour of the Telegraph Media Group newsroom.