New software enables media companies to build new free, ad-supported channels “in minutes”, leveraging existing content and live streams.

Developer Brightcove says its Cloud Playout 2.0 will provide a single experience for companies to create, distribute and monetise linear channels in a single platform.

The enhanced version includes a linear scheduler to create an electronic program guide (EPG), which can be displayed on apps and FAST platforms. Once a channel is built, media companies can operationalise the distribution of their linear channels to owned-and-operated properties or FAST platforms. Managing this end-to-end experience within the Brightcove platform allows optimisation of content with first-party data and analytics and control of ad monetisation.

Chief product officer Scott Levine says the 2.0 update provides an efficient way to grow reach, increase engagement, and monetise content.

“This expansion creates a centralised platform for driving new business models, content windows, and experiences, allowing our customers to save time, money and resources.”

The version works with monetisation and insights tools to ensure every stream drives business value and enables customers to delight their audiences.

Features include server-side ad insertion to manage ad placement durations and bypass ad blockers without diminishing quality and the user experience. Users can test and iterate ad rules across channels in minutes to improve revenue.

Cloud Playout 2.0 works with Brightcove’s insights and analytics solutions helping users assess viewing habits and content performance.