Be quick for INMA’s subs masterclass

Oct 30, 2024 at 08:21 am by admin


Registrations for INMA’s Subscriber Acquisition masterclass are about to close, ahead of its start next week.

The event, themed for ‘unveiling the modern news subscription acquisition funnel transformed by AI and algorithms’, runs from November 7-14.

Speakers include Blick Ringier head of digital Laurene Chevalier, Brendan Collogan (managing partner and head of innovation incubation at News Corp Australia’s Three Are One); Telegraph Media Group UK new products general manager Jo Coughlin; Marianne Gélinas (marketing and business intelligence director at Le Devoir, Canada); Puneet Kukreja (product and reader revenue vice-president at India’s Times Internet); Chargbee Netherlands senior solution consultant Sven Muller; Veronika Munk (innovation and new markets director at Slovakia-based Dennik N); Norihko Sawa (principal research engineer at Japan’s Nikkei); Madison Tucker (Condé Nast US associate director for paid digital marketing); and Darya Ushakova (consumer marketing senior vice president at US-based Philadelpia Inquirer)

Three modules address channels driving subscription growth; subscription offers that convert and retain; and subscriber-value enhancing benefits and partnerships.

More details from the website.


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