Amsterdam, home – among other things – to brewer Heineken, is the destination for a Media Subscriptions summit and study tour, expected to draw more than 300 news media professionals from across the globe.

The INMA event takes place from March 10-14.

A study tour on March 10 begins at the offices of DPG Media, and continues to Roularta and NRC. The following day’s programme includes visits to financial and economic news publisher FD Mediagroep, followed by digital marketing company Media.Monks and De Telegraaf publisher Mediahuis Nederland.

Finally at ‘Heineken Experience’ (pictured) there’s an opportunity to pour, taste, and “be the beer” while connecting with colleagues from around the world in a memorable setting.

The summit’s programme begins on Wednesday with eight presentations and an editors’ panel of Fernando Belzunce Gutiérrez (Vocento, Spain), Aleksandra Sobczak (Gazeta Wyborcza, Poland), Kamran Ullah (De Telegraaf, The Netherlands), and Erja Yläjärvi (Helsingin Sanomat, Finland).

Finally, on Thursday, there’s more on the theme of winning new audiences for sustainable growth, taking a case-study approach to fostering growth and innovation in media subscriptions.

More details from INMA here.